Working time: November 2020 - Working to this day.KPI: 100+ Applications
Data for 3 weeks in December:
Invested in advertising: $1219,80
Number of Applications: 125
Price per application: $11.84
Number of sales: 26
Price of sale: $46.91
Sales amount: 23810 EUR
The task:
Give target applications from the SoS.Facebook and Instagram.What was done?I had a targeted advertising by another specialist.I analyzed the advertising office and conducted an audit of advertising campaigns.Thanks to this I saw the errors of the previous targetologist and introduced my directions.All the advertising companies went to the cold audience.I gathered the entire audience of the site visitors and those who left applications and excluded them from the cold audience so that they didn’t spend money on the same shows.He then asked the customer base from the customer and uploaded them to the advertising office.I made similar audiences and launched traffic on them.He also excluded those people from the cold audience.Because in the budget we are limited, and traffic to the site was low (11,000 people in a six months).It was decided to initially work with a similar audience, and then gather the audience under retargeting.#Retargeting #Targetologist #Targeted #Internet Advertising
Data for 3 weeks in December:
Invested in advertising: $1219,80
Number of Applications: 125
Price per application: $11.84
Number of sales: 26
Price of sale: $46.91
Sales amount: 23810 EUR
The task:
Give target applications from the SoS.Facebook and Instagram.What was done?I had a targeted advertising by another specialist.I analyzed the advertising office and conducted an audit of advertising campaigns.Thanks to this I saw the errors of the previous targetologist and introduced my directions.All the advertising companies went to the cold audience.I gathered the entire audience of the site visitors and those who left applications and excluded them from the cold audience so that they didn’t spend money on the same shows.He then asked the customer base from the customer and uploaded them to the advertising office.I made similar audiences and launched traffic on them.He also excluded those people from the cold audience.Because in the budget we are limited, and traffic to the site was low (11,000 people in a six months).It was decided to initially work with a similar audience, and then gather the audience under retargeting.#Retargeting #Targetologist #Targeted #Internet Advertising