Visual and text production for a jewelry brand
Task: The client needed to design an Instagram store and product cards on the marketplace for a new collection of ethnic jewelry. A unified visual style was required that emphasizes history, craftsmanship, and naturalness.
What was done:
Part 1: Visual concept and product photography
Moodboard development: A color palette was created (deep blue, emerald, warm wood) and texture selection.
Image creation: Background selection (vintage boxes, natural stones, ethnic fabrics), lighting setup, and composition.
Post-production: Color correction, retouching, cropping, and adding branding elements (logo and collection name, as seen in image_0.png and image_1.png).
Part 2: Text content (Using AI + Your style)
Description for Instagram (for the photo with earrings, image_0.png):
"Touch the history. Our silver earrings with the engraving 'Heritage Collection' are not just jewelry; they are a whisper from ancient masters. Perfectly paired with the warmth of vintage wood and the depth of blue velvet. Inspired by nature, created for you. #HeritageCollection #SilverEarrings #EthnicStyle #Handmade"
Description for the product card (for the set with a pendant, image_2.png):
"Exquisite set: rectangular pendant on a chain and art deco style earrings with cubic zirconia. Geometric ornament reminiscent of vintage patterns and the simplicity of forms. Perfect for an evening outing or as an accent in a casual look. Comes on a pedestal made of natural stone (as in the photo). #GoldSet #CubicZirconia #ArtDeco #Jewelry"
Description for the post (for the set with turquoise, image_3.png):
"The magic of turquoise and the sparkle of diamonds. This set of pendant, earrings, and ring embodies natural strength and sophistication. Raw turquoise adds boldness, while square cubic zirconia adds classic shine. As if the sea wave met a precious stone. #TurquoiseAndGold #CubicZirconia #JewelrySet #NaturalStones #MarineStyle"
What was done:
Part 1: Visual concept and product photography
Moodboard development: A color palette was created (deep blue, emerald, warm wood) and texture selection.
Image creation: Background selection (vintage boxes, natural stones, ethnic fabrics), lighting setup, and composition.
Post-production: Color correction, retouching, cropping, and adding branding elements (logo and collection name, as seen in image_0.png and image_1.png).
Part 2: Text content (Using AI + Your style)
Description for Instagram (for the photo with earrings, image_0.png):
"Touch the history. Our silver earrings with the engraving 'Heritage Collection' are not just jewelry; they are a whisper from ancient masters. Perfectly paired with the warmth of vintage wood and the depth of blue velvet. Inspired by nature, created for you. #HeritageCollection #SilverEarrings #EthnicStyle #Handmade"
Description for the product card (for the set with a pendant, image_2.png):
"Exquisite set: rectangular pendant on a chain and art deco style earrings with cubic zirconia. Geometric ornament reminiscent of vintage patterns and the simplicity of forms. Perfect for an evening outing or as an accent in a casual look. Comes on a pedestal made of natural stone (as in the photo). #GoldSet #CubicZirconia #ArtDeco #Jewelry"
Description for the post (for the set with turquoise, image_3.png):
"The magic of turquoise and the sparkle of diamonds. This set of pendant, earrings, and ring embodies natural strength and sophistication. Raw turquoise adds boldness, while square cubic zirconia adds classic shine. As if the sea wave met a precious stone. #TurquoiseAndGold #CubicZirconia #JewelrySet #NaturalStones #MarineStyle"
Kokchetav 
Available for hire