Website of the book CHIMERA: technical implementation, SEO, and advertising
Search Engine Optimization (SEO)
Promotional website for the historical-journalistic book "Chimera" with online ordering capability. Role: technical implementation, SEO, and promotion. The design was developed by a separate specialist — I was responsible for the technical part, optimization, and driving sales.
Stack: WordPress + WooCommerce, custom theme, bilingual (Ukrainian + English on a subdomain).
What has been done:
– Technical implementation of the site: deployment of WordPress, integration of the ready custom design into a working theme
– Configuration of WooCommerce for book sales: cart, order processing, payment, delivery
– Interactive elements: timeline, video blocks, pop-up preview of excerpts
– Bilingual version of the site (UK + EN on a separate subdomain)
– SEO optimization: semantics, metadata, structure, microdata, technical optimization for indexing
– Setting up analytics through Google Tag Manager, conversion tracking
– Launching and managing Google Ads for book sales
– Consulting on marketing and promotion strategy
Project feature: working on a partnership model — payment in the form of a percentage of sales, which means direct responsibility for results and conversion.
Directions: WordPress, WooCommerce, technical implementation, SEO, Google Ads, performance marketing.
#wordpress #woocommerce #seo #googleads #webmaster #landing #performancemarketing #bilingualsite
Stack: WordPress + WooCommerce, custom theme, bilingual (Ukrainian + English on a subdomain).
What has been done:
– Technical implementation of the site: deployment of WordPress, integration of the ready custom design into a working theme
– Configuration of WooCommerce for book sales: cart, order processing, payment, delivery
– Interactive elements: timeline, video blocks, pop-up preview of excerpts
– Bilingual version of the site (UK + EN on a separate subdomain)
– SEO optimization: semantics, metadata, structure, microdata, technical optimization for indexing
– Setting up analytics through Google Tag Manager, conversion tracking
– Launching and managing Google Ads for book sales
– Consulting on marketing and promotion strategy
Project feature: working on a partnership model — payment in the form of a percentage of sales, which means direct responsibility for results and conversion.
Directions: WordPress, WooCommerce, technical implementation, SEO, Google Ads, performance marketing.
#wordpress #woocommerce #seo #googleads #webmaster #landing #performancemarketing #bilingualsite