Welcome series for the scientific "Professor Nikolai's Show"

Welcome series of 4 automated emails.
Trigger: Subscription to the newsletter. The chain is created based on the ACCA (Association of Chartered Certified Accountants) model.
Types of work: development of the chain strategy and structure of each email. Writing all texts. Setting up the technical specifications for the designer and layout artist. Configuring automation in the Mailchimp service.
On the illustrative banner of the email, the items are arranged in order from left to right.

1st email. Sent immediately after subscription confirmation. Subsequent emails are sent at intervals of several days.
Goal: Greeting, gratitude, retention.
Content: Thank you for subscribing, a brief "welcome," + welcome bonus (discount promo code). A clickable banner leads to a section of the website that tells about the most popular show "Holiday at School."

2nd email
Goal: Introduce the brand, increase trust.
Content: Story about values, uniqueness, features of work, and company history. Infographic "Why Kids Love Us." CTA for reviews, thanks, descriptions of shows and products.

3rd email
Goal: Engage in an omnichannel interaction model. Introduction to the community.
Content: Information about the company's groups on social media. Relevant CTAs.

4th email
Goal: Stimulate to take a useful action.
Content: Promo code for a 20% discount with a validity of 30 days. Showcase, the ability to proceed to purchase bestsellers directly from the email.