Challenge: create a seasonal product.
We decided to connect an emotional marketing with traditional Ukrainian cuisine under extreme time pressure (2 weeks for full execution.
The Strategy: conceptualized a collection of 12 drip coffees where each flavor reflects a traditional dish (Kutya, Varenyky, etc.).
I led the project as PM, managing the design, copywriting, and SMM teams, while handling production, logistics, and a 360° marketing campaign.
Results:
- sales success: 50% of the entire stock was sold within the first 2 months
- sensory marketing: successfully transformed a physical product into a cultural storytelling tool
- agile delivery: realized the project from concept to shelf in just 14 days during the peak New Year season
We decided to connect an emotional marketing with traditional Ukrainian cuisine under extreme time pressure (2 weeks for full execution.
The Strategy: conceptualized a collection of 12 drip coffees where each flavor reflects a traditional dish (Kutya, Varenyky, etc.).
I led the project as PM, managing the design, copywriting, and SMM teams, while handling production, logistics, and a 360° marketing campaign.
Results:
- sales success: 50% of the entire stock was sold within the first 2 months
- sensory marketing: successfully transformed a physical product into a cultural storytelling tool
- agile delivery: realized the project from concept to shelf in just 14 days during the peak New Year season