Women's clothing advertisement

Launched and optimized advertising for an online women's clothing store. Focus - projected flow of purchases without "draining" the budget on irrelevant audiences.

Platform: Meta Ads (Instagram/Facebook)
Format: traffic to the website + retargeting (views/cart) + scaling working connections
Tracking: Meta Pixel, website events (view, cart, purchase)

What was done:
- Segmented audiences and created clear offers for different product categories
- Initially tested several connections of creative + offer (new arrivals, hits, benefits/discounts, outfit selection)
- Optimized campaigns for actual sales and quality control of traffic and behavior on the website
- Connected retargeting for views/cart and scaled connections that provided stable purchases
- Cut off irrelevant segments to ensure the budget worked for the target audience

Result:
Advertising budget: $1,850
Applications: 1,056 (CPL $1.75)
Sales: 264 (CPA $7.01)
Average check: $110
Turnover: $29,040
ROI: 622%

#MetaAds #InstagramAds #FacebookAds #ecommerce #online_store #targeted_advertising #retargeting #performance_marketing #sales