Advertising setup for dentistry (implantation/orthodontics)

Set up and optimized Google Ads (Search) contextual advertising for dentistry (implantation/orthodontics). The task was not to "gain clicks," but to obtain real appointments and income, so the work was done through demand segmentation, precise queries, and quality control of inquiries.

Platform: Google Ads - Search (contextual)
Format: hot queries for procedures + separate queries for consultation/initial examination
Tracking: conversions (call/appointment form) + quality control of inquiries

What was done:
- Analyzed demand and divided audiences by intent: hot queries for specific procedures vs people needing a consultation
- Set up campaign structure by directions (implantation/orthodontics) + ads tailored to specific patient pain points
- Processed negative keywords and regularly cleaned search queries to avoid wasting budget on random clicks
- Tested several combinations of "offer + message": consultation/initial examination, examples of results, trust in the doctor
- Simultaneously enhanced conversion: messaging on landing page/profile, focus on quick processing of inquiries (callback, confirmation, appointment)
- Optimized campaigns for sales and income, not for "cheap leads"

Result:
Advertising budget: $760
Applications: 38 (CPL $20)
Sales: 8 (CPA $95)
Income from 1 patient (treatment course): $1,380
Total income: $11,040
ROI: 1453%

#GoogleAds #contextual_advertising #SearchAds #dentistry #lead_generation #implantation #orthodontics #performance_marketing