Period: August 2021 – April 2022
Campaign Type: YouTube Video Ads
Objective: Attract new prospects and generate conversions through low-cost video views
What Was Done:
Launched CPV and action-based video campaigns
Targeted high-interest audiences in California, Texas, and Florida
Ran branded video ads for LBC Capital with strong value messaging
Tracked view rates, demographics, and hourly performance trends
Results:
Views: 153,000
Conversions: 36
Average CPV: $0.05
View rate: 4.72%
Best performer: RUS_CA_TX campaign – 106,433 views, 37.32% view rate
Conclusion:
The campaigns achieved massive reach and high engagement at a very low cost per view, ideal for awareness and remarketing in the mortgage finance industry.
Campaign Type: YouTube Video Ads
Objective: Attract new prospects and generate conversions through low-cost video views
What Was Done:
Launched CPV and action-based video campaigns
Targeted high-interest audiences in California, Texas, and Florida
Ran branded video ads for LBC Capital with strong value messaging
Tracked view rates, demographics, and hourly performance trends
Results:
Views: 153,000
Conversions: 36
Average CPV: $0.05
View rate: 4.72%
Best performer: RUS_CA_TX campaign – 106,433 views, 37.32% view rate
Conclusion:
The campaigns achieved massive reach and high engagement at a very low cost per view, ideal for awareness and remarketing in the mortgage finance industry.