Task
Increase reach and engagement on Instagram for the SEO educational project (introduction in the USA), using only organic tools — no targeted advertising, no purchases from bloggers. Test the hypothesis: is it possible to gain followers through quality visuals and a publication strategy.
Solution
Conducted marketing analysis of the target audience and product positioning. Developed a content strategy: 6 categories, focus on Reels, videos + live photos. Preparation of scripts, content, design, adaptation to information themes. Weekly publishing: Reels, posts, stories with brand voice. Without launching ads or partnerships with bloggers.
Result (after 2 months)
+22,000 followers
485,000 reach on Reels
3,212 clicks from posts
ERR — 30%
The best Reels gathered 70–130k organic views each
Complete update of the project's visual image in the eyes of the audience
Increase reach and engagement on Instagram for the SEO educational project (introduction in the USA), using only organic tools — no targeted advertising, no purchases from bloggers. Test the hypothesis: is it possible to gain followers through quality visuals and a publication strategy.
Solution
Conducted marketing analysis of the target audience and product positioning. Developed a content strategy: 6 categories, focus on Reels, videos + live photos. Preparation of scripts, content, design, adaptation to information themes. Weekly publishing: Reels, posts, stories with brand voice. Without launching ads or partnerships with bloggers.
Result (after 2 months)
+22,000 followers
485,000 reach on Reels
3,212 clicks from posts
ERR — 30%
The best Reels gathered 70–130k organic views each
Complete update of the project's visual image in the eyes of the audience