Starts sales for metal doors production
Contextual Advertising
The task of the Customer: Starting sales on the Internet for the working enterprise for the manufacturing of metal doors.Made 1: Analysis of the preparation of the business for online sales
1 .Demand: A fairly large demand on the market 74,000 requests/miss (screen in deposited).The 2ndCompetitors: quite weak in the niche complex offer.If you provide a fully ready solution for the final buyer, then it will be a great advantage.3 .A fairly "weak" and unattractive sites in the niche are a advantage and the opportunity to stand out.and 4.Complexity of choosing the door due to bad offer.and 5.The budget is calculated only on the 1st sales page (on search): 74000*0,8*0,2*8 = 94720,00gn,
where
0.8 - 80% of the market needs to be "successful"
0.2 to 20% CTR
8 grn is the average price per click in the niche.Thus, you can count on direct sales only from Search Ads around 450od/month when the conversion from the site is achieved by 3-4%.It's not much for sales with average check.
By the way, if the customer does not count on such a budget, then our cooperation on this ceases because it is already other sales strategies and does not relate to obtaining high results.There is a completely different goal.We are interested in the volume of sales from which we get a reward.Made 2: Customer’s website analysis is not completely ready for sale:
1 .The speed of the site is 33 (very bad);
The 2ndTechnical SEO is missing - there is even a lot of H1 on each page.Not listed title, description, etc.3 .The structure of the site is not processed.and 4.No content on the site.
Conclusion: If you launch an Ads on a site, for example, Google will give shows 10 times more expensive and will not give the entire volume of traffic.Made 3: Analysis of the best in our
1 .Analyzed by 4 of the best sites in each of the 5 countries, all useful and important elements and offers of sites were collected.The 2ndThe website design has been developed without taking into account all marketing offers.Made 4: Development of the "Package of the Product"
1 .Selected Semantics
The 2ndPrepared ideas to raise the cheque by 20-40% (Rise of the cheque we understand - adding high margin to 1000% packaging, thanks to which you can a) increase the conversion; b) win strongly, even if for the expense we have the opportunity to "make" the price even for advertising, compensating in the subsequent sale by add-on packaging)
3 .Offering a credit card of customer loyalty and options
and 4.Prepared Leather magnets for some Advertising Companies and Increased Conversion Strategies
All this is necessary for the site to have such possibilities (software implementation)
and 5.Created Content Plan
6 .The sum of SEO promotion and content expenditure is prepared - 50 competitors have been analyzed to understand the volume of links.(In the workplace there is no need to test.You need to do technical SEO immediately and then launch advertising - so we make a very significant contribution to SEO promotion and our today's advertising expenses give results in the future)
7 .Planned new business process - delivery to doors and installation in large cities with further expansion in regions
8thPlanned branded form of installers
The 9.Planned rules of installation, conditions of work, cleanliness
The 10.A) for advances; B) for positive feedback for sellers or installers
Made 5: Creating Business Processes for Starting Ads
1 .The call center’s work is creating sales and sales scripts.(In some cases, we have the practice of increasing the check by 20% only thanks to sales scripts)
The 2ndSelected CRM
3 .Created TZs that must provide CRM (from the recording of conversations to the sending of checks for payment)
and 4.Chatting bot for the site
and 5.Loan / Payment System
Now all the above is being implemented.After that, sales will be guaranteed, as the price policy is attractive for the end consumer.While all the above described is equal to the price of approximately the usual monthly budget in one search campaign, so it is very necessary and relatively not expensive
1 .Demand: A fairly large demand on the market 74,000 requests/miss (screen in deposited).The 2ndCompetitors: quite weak in the niche complex offer.If you provide a fully ready solution for the final buyer, then it will be a great advantage.3 .A fairly "weak" and unattractive sites in the niche are a advantage and the opportunity to stand out.and 4.Complexity of choosing the door due to bad offer.and 5.The budget is calculated only on the 1st sales page (on search): 74000*0,8*0,2*8 = 94720,00gn,
where
0.8 - 80% of the market needs to be "successful"
0.2 to 20% CTR
8 grn is the average price per click in the niche.Thus, you can count on direct sales only from Search Ads around 450od/month when the conversion from the site is achieved by 3-4%.It's not much for sales with average check.
By the way, if the customer does not count on such a budget, then our cooperation on this ceases because it is already other sales strategies and does not relate to obtaining high results.There is a completely different goal.We are interested in the volume of sales from which we get a reward.Made 2: Customer’s website analysis is not completely ready for sale:
1 .The speed of the site is 33 (very bad);
The 2ndTechnical SEO is missing - there is even a lot of H1 on each page.Not listed title, description, etc.3 .The structure of the site is not processed.and 4.No content on the site.
Conclusion: If you launch an Ads on a site, for example, Google will give shows 10 times more expensive and will not give the entire volume of traffic.Made 3: Analysis of the best in our
1 .Analyzed by 4 of the best sites in each of the 5 countries, all useful and important elements and offers of sites were collected.The 2ndThe website design has been developed without taking into account all marketing offers.Made 4: Development of the "Package of the Product"
1 .Selected Semantics
The 2ndPrepared ideas to raise the cheque by 20-40% (Rise of the cheque we understand - adding high margin to 1000% packaging, thanks to which you can a) increase the conversion; b) win strongly, even if for the expense we have the opportunity to "make" the price even for advertising, compensating in the subsequent sale by add-on packaging)
3 .Offering a credit card of customer loyalty and options
and 4.Prepared Leather magnets for some Advertising Companies and Increased Conversion Strategies
All this is necessary for the site to have such possibilities (software implementation)
and 5.Created Content Plan
6 .The sum of SEO promotion and content expenditure is prepared - 50 competitors have been analyzed to understand the volume of links.(In the workplace there is no need to test.You need to do technical SEO immediately and then launch advertising - so we make a very significant contribution to SEO promotion and our today's advertising expenses give results in the future)
7 .Planned new business process - delivery to doors and installation in large cities with further expansion in regions
8thPlanned branded form of installers
The 9.Planned rules of installation, conditions of work, cleanliness
The 10.A) for advances; B) for positive feedback for sellers or installers
Made 5: Creating Business Processes for Starting Ads
1 .The call center’s work is creating sales and sales scripts.(In some cases, we have the practice of increasing the check by 20% only thanks to sales scripts)
The 2ndSelected CRM
3 .Created TZs that must provide CRM (from the recording of conversations to the sending of checks for payment)
and 4.Chatting bot for the site
and 5.Loan / Payment System
Now all the above is being implemented.After that, sales will be guaranteed, as the price policy is attractive for the end consumer.While all the above described is equal to the price of approximately the usual monthly budget in one search campaign, so it is very necessary and relatively not expensive