$4 per application for the training center

SAR is a training center created with the aim of teaching people to save lives through knowledge and practice. Since 2009, they have been conducting various first aid training sessions, training medics, civilians, military personnel, and rescuers.
Task: increase the number of applications for individual appointments.

What has been done:
- Created a quiz form to collect quality leads
- Developed advertising creatives
- Launched ads for messages, traffic, and the quiz form

Price for a new correspondence - $2.84
Price for a lead from the quiz form - on average $4

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