Gillstroy-1 builds the island
Naming & Slogans
The island of Gillstroy-1
Idea of External Advertising/Slogan
After studying the main advantages of the house, its location and technical characteristics, it came to the conclusion that it is not the only residential object located in the very centre of the city, but at the same time covered from all sides of the neighboring houses by a park and green settlements.
So came the common idea of the advertising campaign under the slogan “Gilstroy-1 built “The Island”. In addition to the concept, the customer was entrusted with the idea of changing the name of the house to the “Isle”, thus reinforcing our slogan.
The project was developed by me within the framework of the creative agency Arriba.
Idea of External Advertising/Slogan
After studying the main advantages of the house, its location and technical characteristics, it came to the conclusion that it is not the only residential object located in the very centre of the city, but at the same time covered from all sides of the neighboring houses by a park and green settlements.
So came the common idea of the advertising campaign under the slogan “Gilstroy-1 built “The Island”. In addition to the concept, the customer was entrusted with the idea of changing the name of the house to the “Isle”, thus reinforcing our slogan.
The project was developed by me within the framework of the creative agency Arriba.