"zif.in.ua" | Google Ads promotion of dental equipment
Case: ZIF
Niche: dental equipment and consumables
Full cooperation since summer 2025 · Ongoing
Total investment
Sales
Number of sales
₴1,050,000
₴8,150,000
3,030
Average ROMI — 200%
For every hryvnia invested, the client receives 2 hryvnias of marginal profit
Advertising cabinet metrics — last 270 days
10 Aug 2025 – 6 May 2026
About the project
Niche — dental equipment and consumables. The website is on Horoshop, there is a CRM system. Full cooperation with the client began in the summer of 2025. As of now, we continue to collaborate.
The client switched to us from a well-known agency, which he was dissatisfied with. Previously, we had worked briefly with him.
Earlier, the client worked exclusively based on advertising cabinet metrics.
What we did
We conducted a complete 100% integration of the CRM, systematic tracking of actual sales from Google Ads. This allows us to send all data back to the advertising cabinet, including phone sales.
Now the advertising cabinet sees clean data on all actual sales, including phone sales.
We use three types of advertising campaigns:
Performance Max
Standard shopping
Search advertising campaigns
Fully built analytics. Key for us and for the client — ROMI. All work is centered around the ROMI metric. This allows us to maintain stability and, in the long term, increase the marginal profit for the client — through precise signals and accurate targeting for advertising on Google.
Maximum transparency of cooperation: we have access to telephony, access to the CRM system. We installed Clarity to track behavior on the website.
Problem with fake orders
One of the initial problems was fake orders. Competitors were placing orders — of course fake — to destabilize the Google Ads algorithm.
This problem was solved very quickly and easily. Fake orders, even at that time without CRM integration, were no longer entering the system. We also managed to identify which competitors were placing these orders. All this information was passed on to the client.
Results
Over the last 270 days:
Metric
Value
Total investment in advertising
₴1,050,000
Sales received
3,030
Total sales amount
₴8,150,000
Average ROMI
200%
Until recently, phone orders were not accounted for. After full integration, the advertising cabinet now sees phone sales as well.
Current status
We started with a budget of about ₴100,000. We are currently working with a budget roughly the same. We are reallocating the budget considering the CRM system integration towards advertising campaigns that focus on real sales, not fake ones.
At the same time, we are testing the targeting structure based on marginal profit. A testing period is currently underway. But even now we see that the metrics for new advertising campaigns launched a month to a month and a half ago are almost at the same level as the actual metrics of advertising campaigns that have been running for a year to a year and a half or two.
There are no significant problems with the website — the client is engaged in quality content marketing, which improves metrics, including from contextual advertising.
Niche: dental equipment and consumables
Full cooperation since summer 2025 · Ongoing
Total investment
Sales
Number of sales
₴1,050,000
₴8,150,000
3,030
Average ROMI — 200%
For every hryvnia invested, the client receives 2 hryvnias of marginal profit
Advertising cabinet metrics — last 270 days
10 Aug 2025 – 6 May 2026
About the project
Niche — dental equipment and consumables. The website is on Horoshop, there is a CRM system. Full cooperation with the client began in the summer of 2025. As of now, we continue to collaborate.
The client switched to us from a well-known agency, which he was dissatisfied with. Previously, we had worked briefly with him.
Earlier, the client worked exclusively based on advertising cabinet metrics.
What we did
We conducted a complete 100% integration of the CRM, systematic tracking of actual sales from Google Ads. This allows us to send all data back to the advertising cabinet, including phone sales.
Now the advertising cabinet sees clean data on all actual sales, including phone sales.
We use three types of advertising campaigns:
Performance Max
Standard shopping
Search advertising campaigns
Fully built analytics. Key for us and for the client — ROMI. All work is centered around the ROMI metric. This allows us to maintain stability and, in the long term, increase the marginal profit for the client — through precise signals and accurate targeting for advertising on Google.
Maximum transparency of cooperation: we have access to telephony, access to the CRM system. We installed Clarity to track behavior on the website.
Problem with fake orders
One of the initial problems was fake orders. Competitors were placing orders — of course fake — to destabilize the Google Ads algorithm.
This problem was solved very quickly and easily. Fake orders, even at that time without CRM integration, were no longer entering the system. We also managed to identify which competitors were placing these orders. All this information was passed on to the client.
Results
Over the last 270 days:
Metric
Value
Total investment in advertising
₴1,050,000
Sales received
3,030
Total sales amount
₴8,150,000
Average ROMI
200%
Until recently, phone orders were not accounted for. After full integration, the advertising cabinet now sees phone sales as well.
Current status
We started with a budget of about ₴100,000. We are currently working with a budget roughly the same. We are reallocating the budget considering the CRM system integration towards advertising campaigns that focus on real sales, not fake ones.
At the same time, we are testing the targeting structure based on marginal profit. A testing period is currently underway. But even now we see that the metrics for new advertising campaigns launched a month to a month and a half ago are almost at the same level as the actual metrics of advertising campaigns that have been running for a year to a year and a half or two.
There are no significant problems with the website — the client is engaged in quality content marketing, which improves metrics, including from contextual advertising.
Odessa 
Available for hire