Vinson Zoo - Animal Bed Advertising on Facebook/Inst

Strategy
Animal beds are a product of a wide range of people.Dogs and cats are almost everybody.Therefore, the main audience will be very wide, it is Ukraine, Men and Women 20+.It is the main rate.But I will also test such audiences:
Users involved in advertising;
The interests of: Zoo shops
Dogs and cats;
The interests: the animals
- Retarget (Return people who visited the site but did not make a order);
Lookalike (1,2.3% of those who bought it).He made a basic work plan.I started making the banner design.I think it’s the most interesting model of beds.Created different titles, "Sales" worked best
Examples of Banner
Started all possible formats: Statistical banners, animated banners, ring galleries, Collars, Statistical Stories and video formats.Full case with screenshots on my website http://tabula-agency.tilda.ws/vinsoncase
launching
In the first two days, advertising to the broad audience began to work well.The price of the leads in the first days was $0.9 - $1.2.involvement of posts

The advertising posts people commented, liked and shared them, so the results were better, and more covered.In top advertisements there were about 70 comments.People in the comments asked how to order or asked the price) although all this was written in the post.Those who ordered and received the product, wrote reviews and attached a photo with a comment to the post.Though they were not asked about it, it greatly raised trust in advertising and such live dialogue under advertising increased its results.Auditory
The broad audience works best:
Ukraine, Women 25-65, No interests, In the Facebook tape.He also tested:
Users involved in advertising;
The interests of: Zoo shops
Dogs and cats;
The interests: the animals
- Retarget (Return people who visited the site but did not make a order);
Lookalike (1,2.3% of those who bought it).Screenshot of the Advertising Office
Full case with screenshots on my website http://tabula-agency.tilda.ws/vinsoncase
Advertising that works well.
Examples of successful advertising.The best works simple banner made by themselves.(the firstThis is top in the list).A little later he ordered banners from the designer, but they still worked worse.Created different titles, "Sales" worked best.Full case with screenshots on my website http://tabula-agency.tilda.ws/vinsoncase
The entire traffic went on one-sided landings with 1 or maximum three goods.This is for one model of a bedroom or if the bedroom has several flowers then added them.The purpose of the advertising used: Conversions (resulting worked best), Traffic, Communications (worked worse, the target audience was more convenient to leave contacts and confirm the order by phone).The main audience was Women 35+ from Facebook (60% leaders), a news tape.On the second and third place of the tape Instagram and Storis.Landings worked best.They were found on the internet and transferred to goods.The end:
Costed for advertising: $2271

The average price of the leather: $3.5

Lids received: 648+ (*Lids from messages to messenger and direct to statistics do not go)

The quality of the leads: 91% were confirmed by the call.9% (not called, incorrect number and duplicate)Advertising works from 2 advertising offices, on screenshots can be seen.Full case with screenshots on my website http://tabula-agency.tilda.ws/vinsoncase