ABET

ABET is a public organization that deals with issues related to the safety of vehicle operation. The task was to create a brand from scratch and promote it on social media. It was also necessary to organize PR campaigns to raise awareness about transport safety, as well as to develop a corporate style and culture.

Goal:
Engage the target audience, form the image of a reliable expert in the field of transport safety, and increase the recognition of ABET in society.

Facebook, YouTube — accounts created from scratch and have achieved stable growth.

Increased brand recognition due to strategic PR campaigns: ABET is now known as an authoritative voice in the field of transport safety.

Strengthened the organization's image and significantly expanded the audience through a well-thought-out content strategy and collaboration with opinion leaders in the field of transport safety.