by Briton

The task is to increase the number of dealer applications by 50% without increasing the budget.What did they do?Targeted advertising.We decided to change the static creatives to the video.For this we personally recorded and installed a new video with the work process.We changed the process of led-generation from ice forms to messages.This increased the number of received ice three times, and the efficient (with further transfer to the sales department twice)
We expanded the target audience and allowed Facebook to learn and find potential leaders.Context Advertising (Budget of $300)
We changed contextual advertising to lead-generation to calls, which increased the number of phone calls for cooperation (which we sent to the sales department).Vargas sales
All of the ice we downloaded to managers in a general chat in Wiber.Depending on the load of managers - everyone took the ice to processing.Next - all the processed queries we recorded in a Google table where we tracked the quality of queries.If the calls were not targeted - they made the creo more targeted to avoid spam.Targeted advertising
The indicators were
The price per click is 0.11$ 0.05$
Avoid 57 115
Budget 250$ 250$
Conversions to Application 43% 43%
Order of 25 50

Context Advertising
The indicators were
The price per click is 1.27 0.82
Calls 42 82
Budget $200 $200
Conversions to Application 45% 58%
Commanded 19 48