Olena Korolova

Expertise in UI/UX Design

With 16+ years of experience in digital design and 10+ years specializing in product design for subscription-based products (SaaS):

• Progressed from a solo designer in a startup to leading a team of 4 designers across 4 projects.
• Core skills: UX design (30%), UX research (30%), leadership (20%), and business analysis (20%).
• Designed for both B2C and B2B products.
• Experienced in working as a dedicated designer in development teams (pm, 5 backenders, 2 frontenders, 4 QAs, BA, UX designer) and as part of a product team (2 UX designers, UX researcher, 2 BAs, product owner).
• Deep understanding of development processes for various platforms (desktop, web, Android, Chromebook).
• 10 years of remote work experience.
• Experience of working in both Agile (2-week sprints) and Waterfall methodologies.

Key Experiences:

• Designed appls and individual features from scratch based on competitor analysis.
• Contributed to 6 large-scale redesigns (300 flows+) of ecosystems, spanning desktop, web, Android, account management systems, plugins, and integrations to browsers and Microsoft products.
• Created proofs of concept, reimagined user experience, and revised all user flows.
• Enhanced active products by refining existing features and introducing new ones aligned with business goals.
• Created and maintained cross-platform design systems, including solutions for 6 white-labels.

UX Research Skills

Extensive experience in both qualitative and quantitative research:

• Organized agregating and analysis of user feedback from the ground up.
• Proficient in in-app tracking: planned and maintained a system of ~5000 events, including planning, enrichment, cleaning, and analysis.
• Skilled in user journey mapping and analysis.
• Designed and analyzed surveys and polls (e.g., uninstall and trial termination surveys (appoximately 2500 responces each weekly).
• Administrated user interviews for pain point discovery, including scripts creation, backlog management, maintaining of research calendars, tasks, findings, etc..
• Led interviews with first-line customer support representatives to identify user challenges.
• Researched user interactions with help systems.

Business Analysis Expertise

• Combined roles of designer and business analyst for 4 years:
• Gathered and documented requirements, 
• Created detailed functional specifications.
• Managed Confluence documentation.
• Experience in backlog management.
• Conducted groomings with team to address technical limitations.
• Conducted demos before the delivery to stakeholders.
• Identified opportunities for process improvement and proposed efficient solutions.

Leadership and Team Management

• Managed a team of 4 designers for 3 years, overseeing recruitment, supervision, and mentoring.
• Skilled in project management and collaboration with teams across different time zones and languages.

Soft Skills

• Proactive and product-oriented thinker.
• Client-focused with a structured approach to problem-solving (visualized through diagrams when needed).
• Skilled in analyzing and documenting complex processes.
• Dedicated to understanding business goals and user needs to offer tailored solutions.