Olena Korolova
Improve design & design system, build communication with developers
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Kharkiv,
Ukraine
10 months 9 days back
available for hire
age 44 years
on the service 1 year
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
English: upper-intermediate
Español: pre-intermediate
CV
Expertise in UI/UX Design
With 16+ years of experience in digital design and 10+ years specializing in product design for subscription-based products (SaaS).
- Progressed from a solo designer in a startup to leading a team of 4 designers across 4 projects.
- Core skills: UX design (30%), UX research (30%), leadership (20%), and business analysis (20%).
- Designed for both B2C and B2B products.
- Experienced in working as a dedicated designer in development teams (pm, 5 backenders, 2 frontenders, 4 QAs, BA, UX designer) and as part of a product team (2 UX designers, UX researcher, 2 BAs, product owner).
- Deep understanding of development processes for various platforms (desktop, web, Android, Chromebook).
- 10 years of remote work experience.
- Experience of working in both Agile (2-week sprints) and Waterfall methodologies.
Key Experiences:
- Designed apps and individual features from scratch based on competitor analysis.
- Contributed to 6 large-scale redesigns (300 flows+) of ecosystems, spanning desktop, web, Android, account management systems, plugins, and integrations to browsers and Microsoft products.
- Created proofs of concept, reimagined user experience, and revised all user flows.
- Enhanced active products by refining existing features and introducing new ones aligned with business goals.
- Created and maintained cross-platform design systems, including solutions for 6 white-labels.
UX Research Skills
Extensive experience in both qualitative and quantitative research.
- Organized aggregating and analysis of user feedback from the ground up.
- Proficient in in-app tracking: planned and maintained a system of ~5000 events, including planning, enrichment, cleaning, and analysis.
- Skilled in user journey mapping and analysis.
- Designed and analyzed surveys and polls (e.g., uninstall and trial termination surveys (appoximately 2500 responces each weekly).
- Administered user interviews for pain point discovery, including scripts creation, backlog management, maintaining of research calendars, tasks, findings, etc..
- Led interviews with first-line customer support representatives to identify user challenges.
- Researched user interactions with help systems.
Business Analysis Expertise
Combined roles of designer and business analyst for 4 years.
- Gathered and documented requirements,
- Created detailed functional specifications.
- Managed Confluence documentation.
- Experience in backlog management.
- Conducted groomings with a team to address technical limitations.
- Conducted demos before the delivery to stakeholders.
- Identified opportunities for process improvement and proposed efficient solutions.
Skills and abilities
Design & art
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Infographics
from 14 USD for hour
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Interface Design (UI/UX)
from 14 USD for hour
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Mobile Apps Design
from 14 USD for hour
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Presentations
from 14 USD for hour
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Print Design
from 14 USD for hour
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Web Design
from 14 USD for hour
Portfolio
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Web service for selling assets for a photo editing app
Interface Design (UI/UX)
The service offers customers access to a wide range of high-quality assets for the photo editing application. These assets include backgrounds, LUTs, templates, filters, textures, frames, and add-ons. Users have the option to purchase them individually or create customized packages based on their specific needs and preferences.
My Contribution:
- Discovery and requirements gathering
… - Competitor analysis
- Concept creation
- Designing user flows
- Visual design
- Prototyping
- Regular stakeholder presentations
- Design system and preparation to hand over to developers
- Quality assurance
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Web app for signing documents with an electronic signature
Interface Design (UI/UX)
My Contribution:
- Discovery and requirements gathering
- Competitor analysis
- Concept creation
… - Designing user flows
- Visual design
- Prototyping
- Regular stakeholder presentations
- Design system and preparation to hand over to developers
- Quality assurance
The signing ceremony is a web service designed to simplify the process of requesting, signing, and verifying electronic signatures from one or more people virtually anywhere and at any time. This ceremony includes several steps, performed by one or more people on one or multiple documents in a specific order determined by the person requesting the signatures.
The application is also equipped with additional authentication methods, such as Question-Answer and 2FA, as well as a mechanism for requesting the signer to upload supplementary files (e.g., a photocopy of a driver's license) before being able to complete the signing process. Signers can be assigned additional privileges, such as the option to decline signing a document or delegate signing rights to another person.
Moreover, in addition to signing, the signer may be required to fill out form fields such as the signing date, signer's name, company, etc.
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Toolbar for quick access to Merge, Split, Compress, Export PDF
Interface Design (UI/UX)
Designing a PDF Toolbar for quick access to the most popular features which do not require open document (Merge, Split, Compress and Export PDF)
The PDF toolbar project was initiated by a request from the marketing team to explore and test various formats of PDF products for cross-selling purposes.
… My Contribution:
- Requirements gathering
- Сoncept creation
- Designing user flows
- Visual design
- Prototyping
- Stakeholder presentation
- Design system and preparation to hand over to developers
- Quality assurance
PDF Toolbar is a desktop application was intended for users who need the very basic PDF functionality that is easily accessible.
The basic set of application functions (only Merge, Split, Compress and Export) makes it highly visual and intuitive for users of any level, without requiring any special knowledge or skills to master the program.
Unlike web services with similar functionality, PDF Toolbar works offline, ensuring security and independence from the quality and availability of the connection.
In contrast to typical desktop PDF editors, PDF Toolbar takes up less hard drive space and requires fewer system resources, while also not requiring advanced skills from the user.
It wasn’t particularly challenging due to the basic functionality. However, the real challenge was to execute the project quickly and efficiently without any iterations between development and production. As far as I know, it is still being successfully sold as a cross-selling product.
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AI image processing editor
Interface Design (UI/UX)
Reimagining a batch photo processing application to an artificial intelligence-based image editing application for amateurs.
My Contribution:
- Vision of transformation
… - Discovery and requirement gathering
- Competitor analysis
- Сoncept creation
- Decomposition of the design portion of the project
- Designing user flows
- Visual design
- Prototyping
- Regular stakeholder presentation
- Design process organization
- Providing direction to the design team
- Design values and standards
- Quality assurance
When I joined the InPixio Photo Studio project, it consisted of 5 separate programs, each with different engines, which didn’t store or process images in the same way. The entire set was aimed at the needs of professional photographers and was optimized for working with collections of photos by copying adjustments from one photo to another. The program also included functionality based on the algorithmic removal of unnecessary objects, replacing backgrounds, and adding clipart from a small library.
The new version prioritizes automation and offers ready-made solutions before manual tools. Automation occurs without any action from the user. They open an image and the magic starts. However, if the automated options are not satisfactory, the user can always achieve their desired result using professional editing tools like color correction and noise reduction, but they have been de-prioritized in favor of automation.
The program’s focus has shifted to entertainment features like background and sky removal and collage creation.
The collage creation process now relies on customizable templates, such as magazine covers and greeting cards, which can be modified with the help of an integrated library of stock photos and illustrations.
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Account management portal
Interface Design (UI/UX)
Task: merging of 3 account services into a single platform, where users can manage account settings such as security, payment methods, notification system, subscriptions, and make purchases in the marketplace.
My Contribution:
- Competitor analysis
… - Concept creation
- Prototyping
- Visual design
- Designing user flows
- Design system and preparation to hand over to developers
- Stakeholder presentations
Historically, the company had 3 main product families — each with its own dedicated account service. These account services differed in terms of terminology, functionality, and user interaction philosophy specific to each product. To address various challenges, the decision was made to merge these services into a single unified platform.
The consolidation resolved the issue of users being «stuck» with numerous outdated subscriptions. With the new unified service, users gained access to a streamlined platform where they could easily manage and modify their subscriptions as needed.
The merger also created consistency and a seamless user experience. Processes like signing in, signing up, and managing account settings became standardized, offering a cohesive interaction.
Customer support operations were also streamlined, eliminating separate teams for different services.
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Redesign of PDF editor (300+ flows)
Interface Design (UI/UX)
PDF editor offers a wide range of functionalities such as viewing, editing, creating, reviewing, recognizing, securing, and form-building in PDF documents.
My Contribution:
- Vision of transformation
… - Discovery and requirement gathering
- Competitor analysis
- Сoncept creation
- Decomposition of the design portion of the project
- Designing user flows
- Visual design
- Prototyping
- Regular stakeholder presentation
- Design process organization
- Providing direction to the design team
- Design values and standards
- Quality assurance
Use case: https://www.korolova.net.ua/project/soda-pdf-12/
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Landing page for an charity event
Web Design
My Role:
- Illustration creation from the scratch
- Landing page design
- Flyers and badjes design
…
Use case: https://www.korolova.net.ua/project/here-is-ukraine-for-you/
In 2014, when russia first attacked Ukraine, it sparked a wave of volunteerism within Ukraine. Also a large number of the Ukrainian diaspora in different countries tried to help in any way they could.
Canada is a country with a particularly large Ukrainian diaspora, which definitely influences the political life of the country. But, any diaspora activity faces the fact that people abroad are completely unfamiliar with Ukraine, despite the fact that it is a large country in the center of Europe. Ukraine is terra incognita for many, even for those whose ancestors were born there.
The event, organized by a group of Ukrainian Canadians, was aimed at sharing knowledge about Ukraine, debunking myths, and shaping the image of a new, free Ukraine.
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Android app for signing documents with electronic signature
Mobile Apps Design
The request was to make an Android app with very basic e-sign functionality in an urgent timeframe.
The functionality of E-Sign allows users to request signatures from other participants, set the signing order, securely store signed documents due to integration with the virtual drives.
… My Contribution:
- Requirement gathering
- Сoncept creation
- Prototyping
- Visual design
- Designing user flows
- Stakeholder presentation
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Electronic signature module
Interface Design (UI/UX)
The business aimed to capture a share of the growing electronic signature market by developing and implementing an electronic signature module in the PDF editor.
The functionality of E-Sign allows users to sign documents themselves, request signatures from other participants, securely store signed documents, track the status of sent packages, add refusal or delegation rights for signers, use question-answer authentication, import and export lists of signers in CSV format, set the signing order, save reusable templates, add fillable forms, and request additional documents.
… The solution is fully cross-platform (desktop, web, Mac) and involves users with different roles (owner, signer, for review) and varying privileges (can decline, can delegate).
My Contribution:
- Discovery and requirements gathering
- Competitor analysis
- Designing user flows
- Visual design
- Prototyping
- Regular stakeholder presentations
- Preparation to hand over for implementation
- Quality assurance
Use case: https://www.korolova.net.ua/project/soda-pdf-e-signature-module/
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Check-out flow
Interface Design (UI/UX)
Task: creation a checkout process that unifies the customer experience across 3 product families, allowing existing customers to make purchases with just a single click.
My Contribution
- Best practice analysis
… - Concept creation
- Prototyping
- Visual design
- Designing user flows
- Stakeholder presentations
Historically, the company had a multitude of diverse checkout flows due to several reasons. One of them was the constant testing of marketing flows. Acquiring different product families from third-party manufacturers, each with its unique characteristics, added to the variety. The complexity was further increased by the diverse country-specific features, considering the company had customers from 172 countries.
After making a strategic decision to create a unified marketplace for the company, the need for standardizing the checkout process emerged.
The consolidation resolved several issues at once.
With a unified checkout process, users gained the ability to add multiple products or services from various company offerings to a single cart. Moreover, it opened up new opportunities for cross-selling and upselling.
The integration of payment methods into the unified checkout process allowed users to securely store their payment information once and utilize it for all purchases within the company.
This consolidation significantly simplified work processes for customer support and internal management by consolidating payment processing and other operational aspects.
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Serie of 3 Android apps for image processing
Mobile Apps Design
Rapid creation of three AI-based apps for removing and replacing backgrounds, sky replacement, and removing unnecessary objects.
It is crucial that the flows for all 3 apps are as uniform as possible.
… My Contribution:
- Requirement gathering
- Сoncept creation
- Designing user flows
- Visual design
- Prototyping
- Stakeholder presentation
- Quality assurance
I ceased working on the project after of Sky Editor and Photo Background Editor after their release. Remove Unwanted Objects was developed up to high-fidelity designs, but was not implemented due to reasons beyond my knowledge.
The current version of the applications can be found at the links below:
https://play.google.com/store/apps/details?id=com.inpixio.replacesky&hl=ru&gl=US
https://play.google.com/store/apps/details?id=com.inpixio.removebackground&hl=ru&gl=US
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Security & Privacy suite, combining 3 products and UI revamp
Interface Design (UI/UX)
Consolidating three distinct products (Privacy Protection app, PC Cleaner, and Antivirus) into a single integrated product along with UI refreshing.
My Contribution:
- Discovery and requirements gathering
… - Estimation of work volume and decomposition
- Competitor analysis
- Concept creation
- Designing user flows
- Prototyping
- Regular stakeholder presentations
- Facilitating alignment between Design, QA, and Development
My involvement in the project concluded with the handoff of the design to the development team. Ultimately, the project was successfully released in June 2023.
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PDF Editor app for Chromebook
Interface Design (UI/UX)
The project was initiated by a request from the marketing team to capture a market share of the Chromebook market.
My Contribution:
- Discovery and requirements gathering
… - Estimation of work volume and decomposition
- Competitor analysis
- Concept creation
- Designing user flows
- Prototyping
- Regular stakeholder presentations
- Communication with developers and QAs
I stopped working on the project after the internal release in July 2022. The project was successfully launched in October 2022 and is now available on Google Play.
Activity
| Latest proposals 2 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
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Demo design of a medical center application
1000 USD
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Website/landing page for potency product
180 USD
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