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1. Title

BYZON

2. Area of Activity

Organization of procurement of goods from China for the business segment, providing a full cycle of services for small and medium-sized businesses:

  • payment for goods;
  • delivery;
  • customs clearance.


3. Purpose of the Logo

The logo will be used:

  • on the website and mobile pages;
  • in business documentation (invoices, contracts, letters, etc.);
  • in social networks, messengers, and advertising materials.


4. Main Requirements

4.1. Graphic Element

  • The graphic element should be stylized as the symbol «@» (a universal symbol for addresses in email and social networks), which simultaneously resembles the letter «B». It is important that the symbol @ is more recognizable than the letter B.
  • The shape of the letter «B» should be recognizable, but the stylization must be organic, without direct overlay of symbols.
  • The possibility of quality adjustment of the provided example is possible and welcomed.

A successful example of stylizing the letter T as the symbol «@» in another logo is attached to the examples.

4.2. Composition of the Logo

  • The logo must include the name BYZON and the graphic element mentioned above (according to the attached example file).

4.3. Fonts

  • Font selection is at the designer's discretion.
  • Do not use fonts that imitate handwritten text.
  • Italic usage is possible but not mandatory and is rather not suitable.

4.4. Sub-brands

  • The logo should allow the creation of sub-brands, for example:
    • BYZON Sport
    • BYZON Cargo
    • BYZON Tecno
  • Sub-brands are formed by adding a second word without disrupting the overall composition.

4.5. Writing Variants

  • A variant with a visual separation of «BY» and «ZON» (for example, by color) is possible.

4.6. Placement

  • Horizontal variant (graphic element + text BYZON).
  • Vertical variant (graphic element above the name).

4.7. Dynamics

  • It is possible to add elements of movement to the logo.
  • For example, stylizing some element or letter in the form of arrows.
  • Other dynamic elements can be used.
  • It is important that it looks organic.
  • As an example — the arrow in the FedEx logo (without direct imitation; this is an example of organic use).


5. Style and Associations

  • Modern, technological, international.
  • Should create the impression of a global brand, not a local project.
  • Without excessive complexity — the logo must be readable at any size.
  • Should look good in both color and monochrome variants.


6. Color Palette (Preferences)

  • Colors should convey technology, reliability, and globality.
  • Do not use:
    • green (like Rozetka);
    • red (like Nova Poshta);
    • blue (like Prom);
    • orange and its shades.
  • Use of muted tones is possible.
  • An example of direction — as some automotive brands currently use. For example, in BMW: cape york green, skyscraper grey metallic.


7. Feelings the Logo Should Evoke

  • technological;
  • reliability;
  • dynamism (if organic stylization of elements that create an impression of dynamism is achieved).
Aktualizacje
Aktualizacja #1

Prosimy zwrócić uwagę na część zadania, która dotyczy korekty, a mianowicie:
“Możliwość jakościowej korekty podanego przykładu jest dopuszczalna i mile widziana”.

Faktycznie podobnych propozycji nie było. Jednocześnie takie propozycje byłyby bardzo interesujące do rozważenia.



Ma na myśli właśnie element graficzny.

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30 stycznia, 18:33
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