Contest translated automatically. Log in or register, to view the original

1. Title

BYZON

2. Area of Activity

Organization of procurement of goods from China for the business segment, providing a full cycle of services for small and medium-sized businesses:

  • payment for goods;
  • delivery;
  • customs clearance.


3. Purpose of the Logo

The logo will be used:

  • on the website and mobile pages;
  • in business documentation (invoices, contracts, letters, etc.);
  • in social networks, messengers, and advertising materials.


4. Main Requirements

4.1. Graphic Element

  • The graphic element should be stylized as the symbol «@» (a universal symbol for addresses in email and social networks), which simultaneously resembles the letter «B». It is important that the symbol @ is more recognizable than the letter B.
  • The shape of the letter «B» should be recognizable, but the stylization must be organic, without direct overlay of symbols.
  • The possibility of quality adjustment of the provided example is possible and welcomed.

A successful example of stylizing the letter T as the symbol «@» in another logo is attached to the examples.

4.2. Composition of the Logo

  • The logo must include the name BYZON and the graphic element mentioned above (according to the attached example file).

4.3. Fonts

  • Font selection is at the designer's discretion.
  • Do not use fonts that imitate handwritten text.
  • Italic usage is possible but not mandatory and is rather not suitable.

4.4. Sub-brands

  • The logo should allow the creation of sub-brands, for example:
    • BYZON Sport
    • BYZON Cargo
    • BYZON Tecno
  • Sub-brands are formed by adding a second word without disrupting the overall composition.

4.5. Writing Variants

  • A variant with a visual separation of «BY» and «ZON» (for example, by color) is possible.

4.6. Placement

  • Horizontal variant (graphic element + text BYZON).
  • Vertical variant (graphic element above the name).

4.7. Dynamics

  • It is possible to add elements of movement to the logo.
  • For example, stylizing some element or letter in the form of arrows.
  • Other dynamic elements can be used.
  • It is important that it looks organic.
  • As an example — the arrow in the FedEx logo (without direct imitation; this is an example of organic use).


5. Style and Associations

  • Modern, technological, international.
  • Should create the impression of a global brand, not a local project.
  • Without excessive complexity — the logo must be readable at any size.
  • Should look good in both color and monochrome variants.


6. Color Palette (Preferences)

  • Colors should convey technology, reliability, and globality.
  • Do not use:
    • green (like Rozetka);
    • red (like Nova Poshta);
    • blue (like Prom);
    • orange and its shades.
  • Use of muted tones is possible.
  • An example of direction — as some automotive brands currently use. For example, in BMW: cape york green, skyscraper grey metallic.


7. Feelings the Logo Should Evoke

  • technological;
  • reliability;
  • dynamism (if organic stylization of elements that create an impression of dynamism is achieved).
Updates
Update #1

Please pay attention to the part of the task regarding adjustments, namely:
“The possibility of quality adjustments to the provided example is allowed and welcomed.”

In fact, similar proposals have not been provided. At the same time, such proposals would be very interesting for consideration.



It specifically refers to the graphic element.

 Log in or register, to view the original
30 January, 18:33
Applications4