Написать часть магистерской работы 1-3 пункт, около 30 страниц. Вступление стандартное, с описанием проблемы, релевантностью и тд. Описание литературы, там просто написать кто исследовал этот вопрос и какие результаты основные, там можно подключить др. исследования по другим странам( вышлю) ещё есть статьи Делойта, pwc. Теория и Гипотезы, тут просто описать какие есть банковские бизнес модели и привязать всё это к 3 гипотезам.
1.Working title
Digital technology disruption on bank business models: A survey replication for the European bank sector
2.Relevance of the study
Banking is undergoing a transformation from being based in physical branches to using more information technology (IT) and big data, together with highly specialized human capital. Even before this transformation began, banks and markets had become intertwined, with a higher proportion of intermediary activities becoming market based. Banks face greater competition from other intermediaries, increasingly digital, in their core businesses, such as payment and advisory services. A change in the use of technology in developing new services and business models has been unfolding with the rise of the FinTech sector, which can be understood as the use of innovative information and automation technology in financial services. FinTechs are exerting a pervasive disruptive influence on bank business models. Digital technology may have a large impact in terms of increasing competition and contestability of banking markets. Banking will move toward a customer-centric platform-based model.
3.Research objectives
to investigate digital technology adoption trends within the Europe banking sector
to evaluate the impact of digital technology on the classical banks’ business models
to investigate the types of disruptive digital technology driving digitization within the Europe banking sector
to analyse models adopted by the banks in response to disruptive influence of digital technology.
