🎯 Project Goals
Create a conversion website from scratch and launch SEO promotion for
obtaining a stable flow of organic applications in the "roofing works" niche.
What is included in the development package (8,000 UAH)
Adaptation of the WordPress theme https://radiustheme.com/demo/wordpress/themes/roofix/home3/ for the client's business
Layout of 7 key pages with mobile adaptation
Integration of feedback forms with notifications
Full connection of analytics and conversion tracking
Basic technical SEO and speed optimization
Structured data and microdata
📊 KPIs for the first 30 days
✅ Technical implementation:
Functional WordPress site with 5-7 key pages
Full connection of analytics (GA4, GTM, GSC) and setup
conversion tracking
90%+ of pages indexed by Google
Core Web Vitals in the green zone
✅ SEO results:
All semantics collected and clustered
100-200 keywords in Google visibility (TOP-100)
15-30 positions in TOP-50 for main queries
Configured Google Business Profile
Basic backlink profile (15-20 quality links)
✅ Conversions:
Configured application collection system
1-5 organic leads possible (SEO still ramping up)
🗓 Detailed Work Plan (30 days)
Week 1: Analytics and Strategy
Competitive analysis:
Audit of 3-5 local competitors
Analysis of their website structures and unique selling propositions
Research of backlink profiles
Mapping of commercial blocks and CTAs
Semantic core:
Collection of keywords for the "roofing" direction
Clustering by user intent
Relevance map: keys → pages → meta-tags
UX design:
Creating the website structure
Prototyping key pages
We will work on this WordPress theme
https://radiustheme.com/demo/wordpress/themes/roofix/home3/
Deliverables: competitor report + semantic core + website structure
Week 2: MVP Development + Technical Foundation
WordPress development:
Deployment on hosting + SSL
Installation and customization of the chosen theme
Setting up basic plugins (cache, optimization, security)
Layout of page templates
Technical SEO:
Generation of sitemap.xml and setup of robots.txt
Setting up canonical URLs
Implementation of structured data (Organization, LocalBusiness)
Analytics:
Integration of GA4 via GTM
Setting up conversion events
Connecting Search Console
Setting up forms with notifications
Deliverables: functional MVP website with basic pages
Content marketing:
4 service subpages (for example, "Roofing Replacement", "Turnkey Roofing", "Roof Repair", "Roofing Works")
1 category "Materials" with 3 subcategories "Metal Tile", "Profiled Sheet", "Standing Seam Roofing"
2 expert articles for the blog
1 local page (Kyiv/region)
Texts of 3000-5000 characters with expertise
