Website development for SEO

🎯 Project Goals

Create a conversion website from scratch and launch SEO promotion for

obtaining a stable flow of organic applications in the "roofing works" niche.

What is included in the development package (8,000 UAH)

Adaptation of the WordPress theme https://radiustheme.com/demo/wordpress/themes/roofix/home3/ for the client's business

Layout of 7 key pages with mobile adaptation

Integration of feedback forms with notifications

Full connection of analytics and conversion tracking

Basic technical SEO and speed optimization

Structured data and microdata

📊 KPIs for the first 30 days

✅ Technical implementation:

Functional WordPress site with 5-7 key pages

Full connection of analytics (GA4, GTM, GSC) and setup

conversion tracking

90%+ of pages indexed by Google

Core Web Vitals in the green zone

✅ SEO results:

All semantics collected and clustered

100-200 keywords in Google visibility (TOP-100)

15-30 positions in TOP-50 for main queries

Configured Google Business Profile

Basic backlink profile (15-20 quality links)

✅ Conversions:

Configured application collection system

1-5 organic leads possible (SEO still ramping up)

🗓 Detailed Work Plan (30 days)

Week 1: Analytics and Strategy

Competitive analysis:

Audit of 3-5 local competitors

Analysis of their website structures and unique selling propositions

Research of backlink profiles

Mapping of commercial blocks and CTAs

Semantic core:

Collection of keywords for the "roofing" direction

Clustering by user intent

Relevance map: keys → pages → meta-tags

UX design:

Creating the website structure

Prototyping key pages

We will work on this WordPress theme 

https://radiustheme.com/demo/wordpress/themes/roofix/home3/

Deliverables: competitor report + semantic core + website structure

Week 2: MVP Development + Technical Foundation

WordPress development:

Deployment on hosting + SSL

Installation and customization of the chosen theme

Setting up basic plugins (cache, optimization, security)

Layout of page templates

Technical SEO:

Generation of sitemap.xml and setup of robots.txt

Setting up canonical URLs

Implementation of structured data (Organization, LocalBusiness)

Analytics:

Integration of GA4 via GTM

Setting up conversion events

Connecting Search Console

Setting up forms with notifications

Deliverables: functional MVP website with basic pages

Content marketing:

4 service subpages (for example, "Roofing Replacement", "Turnkey Roofing", "Roof Repair", "Roofing Works")

1 category "Materials" with 3 subcategories "Metal Tile", "Profiled Sheet", "Standing Seam Roofing"

2 expert articles for the blog

1 local page (Kyiv/region)

Texts of 3000-5000 characters with expertise