Identity for a tableware store

Logo and identity for a shop of handmade pottery and ceramics.
The task was to create a logo that would work for the target audience. In most cases, these are women who create comfort in their homes, who care about the things that surround them, things that carry positive energy, the warmth of their hands and thoughts.

When working with a mental map and a mood board, I came up with images of stained glass, handprints, and when working with clay, the texture of the material.

The logo turned out to be very warm, homely, the combination of autumn colors evokes comfort and warmth.