PPC Lead Manager - Online Education
A client wanted subscribers to a free online course about 3D Studio Max for furniture.
В течение 4,5 месяцев мы получили 506 leads по $0,84 каждый. Это было 15,6% дешевле, чем запланировано $1 за lead. The average conversion rate equaled 14,13%. It happened from PPC only, with no landing page testing.
I created 2 PPC campaigns in Yandex Direct (it is a Google Ads analogue): for Search and for Display Network. Ads texts have been written from the landing page content.
Результаты :
CTR увеличение;
CPC снижение;
- the conversion rate kept stable 13%-17%.
#ППК #Mediabuying
В течение 4,5 месяцев мы получили 506 leads по $0,84 каждый. Это было 15,6% дешевле, чем запланировано $1 за lead. The average conversion rate equaled 14,13%. It happened from PPC only, with no landing page testing.
I created 2 PPC campaigns in Yandex Direct (it is a Google Ads analogue): for Search and for Display Network. Ads texts have been written from the landing page content.
Результаты :
CTR увеличение;
CPC снижение;
- the conversion rate kept stable 13%-17%.
#ППК #Mediabuying
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