PPC Lead Manager - Online Education
A client wanted subscribers to a free online course about 3D Studio Max for furniture.
During 4.5 months we have got 506 leads per $0.84 each. That was 15.6% cheaper than planned $1 per lead. The average conversion rate equaled 14.13%. It happened from PPC only, with no landing page testing.
I created 2 PPC campaigns in Yandex Direct (it is a Google Ads analogue): for Search and for Display Network. Ads texts have been written from the landing page content.
The Results:
CTR increasing;
CPC decreasing;
- the conversion rate kept stable 13%-17%.
#pc #media
During 4.5 months we have got 506 leads per $0.84 each. That was 15.6% cheaper than planned $1 per lead. The average conversion rate equaled 14.13%. It happened from PPC only, with no landing page testing.
I created 2 PPC campaigns in Yandex Direct (it is a Google Ads analogue): for Search and for Display Network. Ads texts have been written from the landing page content.
The Results:
CTR increasing;
CPC decreasing;
- the conversion rate kept stable 13%-17%.
#pc #media
Kyiv 
A little busy