Назва для інтернет-магазину з продажу фільтрів для води.

Marketing Component

1.

Company's area of activity:

The company is located in Ireland. The focus is on selling water purification filters in Ireland.

Over time, we would like to expand the range of our services (for example, cleaning agents, muesli, plastic-free products)

2.

Target audience:

Individuals (retail)

Companies (organizations) (wholesale)

Wholesale and retail

- Individuals,

- small businesses, such as cafes, dance schools,

- plumbers who can be resellers

- health food stores

3.

Customer age groups:

Under 18

18-25

25-40

40 and above

The majority of customers are 30+

4.

Brief information about typical customers:

geographic – country, region, city.
demographic - age, gender.
psychographic - social class, lifestyle, personality type.

All with their own home - renters and homeowners

The water quality in Ireland is poor! They add a lot of chlorine to the water. Some people are not connected to centralized water supply. They get water from wells that can be heavily contaminated.

Some people get water from streams or collect rainwater from roofs.

It would be good if we could make people more aware of the problem of low water quality and they can solve it with our water filters.

For people with lower income, we have cheaper solutions.

For people with higher income, we can offer expensive solutions. It is easier to talk to women, but in Ireland, it is mainly men who make spending decisions.

Some customers are aware of the health impact of water quality, are interested in a healthy lifestyle, and want to avoid plastic.

5.

Positioning of the company's products or services:

Innovative, classic, others

We provide quality made and approved in Germany.

Our charcoal-based filters are plant-based and contain very little binder (chemicals)

We are the only ones selling these products in Ireland. Competitors have completely different starting points. Our filters are unique. We do not use reverse osmosis, electricity, chemicals, etc.

We conducted water tests. All showed good water quality after filtration. Even for people with high bacterial contamination in the water - they get water from a stream.

6.

What price range do the company's services or products fall into:

Below average, average, above average, expensive.

We cannot compare prices because our products are unique.

http://prntscr.com/km0x5p

The main filter, a countertop solution, costs 169 euros. The stainless steel filter - 515.

The under-sink filter costs 269 euros. Additionally, you need a faucet. http://prntscr.com/km0xnm .You can choose between a 2-fold solution € 47-207 or a single faucet solution € 289/576.

For both systems, you need a filter cartridge. Price range from 58 to 99.

Our competitors have different systems. We cannot compare prices.

They offer reverse osmosis from € 199. We do not offer these systems!

7.

Idea:

What could be the idea of the name – the quality of the company, product, or service (for example, quality, speed of execution), examples of offered products or services, anything else

We provide natural purification of drinking water

We agree with a healthy lifestyle

We want to support people in a healthy lifestyle

It is important for us that customers are satisfied.

Enjoy a good product (water = fresh, clean, healthy, gives strength and energy) (other products too), be reasonable (nature, respect for water, respect for the environment)

8.

What is required from the name:

Tradition, creativity, modernity.

The name should represent our company and the ideas behind it.

People should get used to our brand and know that they will get the best German quality for their money.

They should be able to associate our name with our range.

The name should be adapted to a wide audience. It should connect both B2B and B2C.

9.

Type of information delivery:

Corporate style, strict style, entertaining style, comprehensive solution.

Maybe a comprehensive solution would be nice (I don't know the differences between these styles)

We are not sure if the word "water" should be included in our name. Because we have many opportunities for the future

10.

Imagine that the name is a musical piece.
What genre would you classify it?

Opera

Classical

Pop

Rock

Electronic

Classical

Technical Aspects

11.

Language of the name:

Russian

English

Russian and English

Other

English

12.

Number of words in the name

1 or 2

13.

Examples of names that are liked

Can be from outside the thematic area, by what criteria were evaluated.

Wise living, Alvito or Acton, wise life, minded living, minded life, healthy living, natural life

Perhaps it could be a fantasy name that the Irish can associate with healthy living or water.

Ensoleir - another brand from Fritz Mohn. Energy solutions in Ireland.

14.

Examples of names that are disliked

Can be from outside the thematic area, by what criteria were evaluated.

Excessive and inflated concepts, such as "groovy", super, magnificent, wonderful

It should not sound esoteric

We cannot translate the name Monь into English because the poppy flower has a negative connotation.

15.

Competitors

https://www.aquasoft.ie/

https://celticwatersolutions.ie/

https://www.thewaterfiltermen.ie

http://eirsoftwater.eu/

https://www.caraquill.ie/

https://cleanwater.ie/

http://www.thewatertreatmentcentre.ie/

https://www.perfectwater.ie/

http://www.aquaphor.ie/

http://hydrotech.ie/

http://www.oneeight.ie/

https://www.lenntech.com

http://www.gulp.ie/

http://www.natureswater.ie/

http://www.jfaengineering.com/

http://www.galwaywater.ie/

https://www.renewellwater.com/

https://www.aquaeuro.ie/

https://www.biboireland.ie

https://www.ewtechnologies.ie/

https://www.simplywater.com/

http://www.directwatertreatment.ie/

http://www.waterconditioning.ie/

http://berkeywaterfiltersireland.com/index.html

http://www.wtswater.ie/

http://www.uisce4u.com/

16.

Additional information

Your special wishes for the name

Easy to pronounce for Irish/English people

Easy to read

Not too long

Easy to remember

Uniqueness (Ireland, UK)

Not used by other companies (Ireland, UK)

Combine aspects of health, purity, good service, good German quality

It should sound soft, pleasantly harmonious, short and quick to say, easy to understand over the phone, everyone should be able to pronounce it when heard