Анастасія Романенко

1) E-commerce (pet project):

To create a website that would convey the atmosphere of offline bookstores (comfort and convenience).

To enable users to have a personal account (with relevant information of the bonus programme and special offers).

To emphasize the fact that the store offers discounts and personal offers.

Implementation:

- analysis of competitors' websites;

- 4 areas of the target audience;

- 2 user personas portraits + scenarios of their interaction with the product;

- Wireframes;

- design system (color system, typography, buttons);

- desktop and mobile versions.

2) Landing page (pet project):

To create a landing page for Yoga studio (sports, meditation, relaxation, spa).

The studio is as eco-friendly as possible, with an above-average price segment and an emphasis on meditation and relaxation.

Solution: soft colors, accent guide line, detailed photo gallery on a separate page.

Implementation:

- analysis of competitors' websites;

- 2 protopersonas;

- LOGO creation;

- prototype;

- design system (color system, typography, buttons);

- desktop and mobile versions.

3) Mobile App (pet project):

A mobile app design of application for purchasing tickets for events.

Requirements: convenience, minimalism, conciseness and brightness.

Solution: a User`s profile, feedback on events, communicate within the application, possibility of contacting the organizers.

Implementation:

- UX-research (competitors' websites; survey among potential consumers; Round Bobby; 2 user personas; CJM);

- User Flow;

- LOGO creation;

- Wireframes;

- design system (color system, typography, buttons, icons).

4) Landing page (pet project):

An individual landing page (based on an online flower shop) for the delivery of author's bouquets St. Valentine Day.

Solution: light colours with an emphasis on the first screen, the process of making bouquets, the masters, describes the process that flowers do from the greenhouse to the client, customer reviews along with images of the bouquets that they ordered.

Implementation:

- analysis of the product itself, as well as current similar services;

- 2 protopersonas;

- Wireframe;

- UI kit;

- LOGO creation;

- desktop, tablet and mobile versions.