Анна Першина

Expert with a background in SEO, web development, digital marketing, and content management. Technically skilled in HTML, CSS, JavaScript, CMS platforms. Successfully managed projects for Maggi, Thomy, Purina, Milo, Lily’s Kitchen, Mezeast, and Nesquik globally, delivering innovative and high-impact solutions. 

Key Achievements: 

• Led 100+ global IT projects, improving delivery efficiency by 30%. 
• Implemented Bitrix CRM and BI analytics, enhancing data accuracy and reporting. 
• Developed automated scripts for content posting, reducing manual work by 90%. 
• Designed and launched SEO-optimized websites, increasing traffic by 40%. 
• Coordinated cross-functional teams (developers, UI/UX specialists, designers, QA, SEO specialists, website content editors). 

Key Skills 

• Project Management: Agile, Scrum, Kanban, Waterfall, Prince2. 
• Digital Marketing & SEO: Google Analytics, Google Ads, Tag Manager, Facebook  Search Console, Semrush, Serpstat, Neuronwriter, Ahrefs. 
• Web Technologies: HTML, CSS, JavaScript, UX/UI Design, CMS (WordPress, Drupal, Opencart, Shopify, Joomla). 
• Tools & Platforms: JIRA, Notion, Asana, Confluence, Azure, VS Code, Git, Power BI, Power BI, Excel. 
• Languages: English (C1), Polish (B1), Russian (C2), Ukrainian (C2), French (A2). 

Professional Experience 

Project Manager | GreyHunter (2024 – 02.2025)

• Managed international traffic and digital marketing projects with a focus on performance optimization. 
• Implemented Bitrix CRM and BI analytics, streamlining project tracking and data management. 
• Developed and launched eLearning training programs for internal teams. 
• Automated content posting, reducing manual workload by 90% and improving engagement. 

Project Manager | Nestle Business Service Lviv (2021 – 2024) 

• Led global IT projects from initiation to go live, ensuring timeliness, budgets adherence and high-quality delivery. 
• Conducted daily scrums.
• Standardized OS to meet ISO requirements and implemented global OS repositorium. 
• Designed and described department business process.
• Designed a new RACI matrix, optimizing team roles and responsibilities. 
• Developed automated script for content posting. 

Digital Marketing Specialist | Vsevid & Ohrana-Service (2019 – 2021) 

• Developed and optimized company websites, increasing organic traffic by 35%. 
• Created and launched 5+ marketing campaigns, improving brand visibility and engagement. 
• Built and integrated chatbots for Facebook & Telegram, automating customer support. 

Freelance, Digital Marketing & Web Development (2017 – 2024) 

• Designed and developed SEO-optimized websites for various businesses including content. 
• Provided consulting on business strategy, KPI development, and process automation. 
• Delivered HR, digital marketing, and copywriting training courses. 

HR Partner & Manager | Data Art, Global Consulting, Fozzy Group (2013 – 2019) 

• Developed and implemented HR strategies, improving workforce retention. 
• Designed and executed performance evaluation systems and KPIs, increasing team productivity. 
• Conducted HR audits, ensuring compliance with company policies. 
• Improved motivation and adaptation programs, reducing turnover rate from 89% to 18%. 
• Arranged 100+ training programs for employees. 
• Recruited and onboarded 100+ specialists, ensuring smooth integration into company workflows. 

Education & Certifications 

• Project Management Courses: SourceIT, 2021, INCO Academy, 2024
• Train the Trainer, 2022
• Technical Courses: Python, JavaScript, Power BI, Web Design (2022 – 2024) 
• Agile, Scrum courses 2021 – 2022
• Google Analytics & Adwords Certifications, 2021
• Frontend Course, 2021
• Web design course, SourceIT, 2017
• PhD in Economy & Management of Enterprises, Kharkiv National Municipal Academy (2013) 
• Master’s Degree in Economy of Enterprise, Kharkiv National Automobile & Highway University (2008)