PPC Consultant - Fitness Courses
A client wanted subscribers to his free online fitness course. The allowed cost per lead (CPL) was $1.
We have got 746 leads per $0,56 each during 41 days. It was 44% cheaper.
It happened a lot because the client has been doing his business very good. He consulted me about all fitness nuances, so I could prepare better PPC strategy.
I created 2 PPC campaigns: Search and Display. The PPC service was Yandex Direct (it was russian analogue to Google Ads). In totally they had 800 ads and worked very fast.
The traffic had a good quality. Therefore I was only adding negative keywords and changing CPC so the cost per lead was cheap.
#ppc #Mediabuying
We have got 746 leads per $0,56 each during 41 days. It was 44% cheaper.
It happened a lot because the client has been doing his business very good. He consulted me about all fitness nuances, so I could prepare better PPC strategy.
I created 2 PPC campaigns: Search and Display. The PPC service was Yandex Direct (it was russian analogue to Google Ads). In totally they had 800 ads and worked very fast.
The traffic had a good quality. Therefore I was only adding negative keywords and changing CPC so the cost per lead was cheap.
#ppc #Mediabuying
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