Company Name:
Magic Brothers Show
Type of company activity:
Producing show programs, organizing large entertainment events, touring activities, children and family New Year shows with illusions and interactivity.
Product/Service description:
A New Year theatrical circus show with tricks, acrobats, music, and interactive entertainment for children and adults.
Centered around the performance of Magic Brothers (blogger-illusionists), circus artists, and a festive atmosphere.
Distribution channels and sales geography:
- Online ticket sales via concert.ua
- Advertising on social networks, outdoor advertising (posters, billboards, flyers)
- Geography: Kyiv, Ukraine (possible expansion to other cities)
Target audience profile:
- Parents with children (4–7 years old)
- Mothers aged 25–40 seeking quality festive events
- School groups, kindergartens, teachers
- Enthusiasts of magic, illusions, circus, and New Year shows
Existing or potential positioning:
The brightest and most fun New Year circus show in Kyiv.
A combination of magic, circus, and festive mood in a festival format.
Closest competitors:
- Children's New Year performances at Ukraine Palace, October Palace, Puppet Theater
- "New Year on Ice" show
- Local circuses with themed programs
- Shows like "Santa's House," "Nicholas's Fairy Tale"
Main competitive advantages of the company/product/service:
- Unique combination of magic and circus
- Famous blogger-artists with a million-strong audience
- Modern staging, bright visual elements
- Family atmosphere and interactivity
Do you have a logo, corporate style?
There is a poster layout from last year's show in PSD layers, which should serve as the basis for the future poster.
Is it necessary to use them in the flyer design? (if not, what is the preferred color scheme)
Yes, the logo and partners (Concert.ua and others) must be used.
Color scheme: bright red, gold, blue, white, festive palette.
Specify the flyer/poster format:
Poster format A3 (main) + adaptation for social media (Instagram, Facebook, Stories)
Should the layout be single-sided or double-sided:
Single-sided
What should be the type of flyer/poster (redundant points removed):
- Image-based
- Advertising
- Informational
Contact information to include on the flyer:
- Show name: New Year Circus Festival of the Kings of Magic
- Ticket website: concert.ua
- Dates: December 27, 28, 29
- Venue: KC Parkovy
What should be emphasized?
- The new show name and circus style
- The festival, fun, and family character of the show
- Visual circus elements: arena, acrobats, tricks
- Magic Brothers as the main stars of the show
Are there any mandatory graphic and textual elements?
- Magic Brothers logo
- Partner / ticket operator logos
- New show headline
- Event dates
Will you provide graphic elements in formats like tiff, gif, ai, eps, cdr, jpg, etc., or do they need to be developed?
Existing PSD layers will be provided, from which parts can be adapted.
Circus elements — preferably develop or integrate new ones.
Provide some successful flyer/poster examples in your opinion:
- Follow the aesthetics and quality of the previous show's poster
What did you like about their design:
- Festive atmosphere
- Balance between visual richness and readability
- Focus on characters
- Illustrative and “fantasy” style
Provide unsuccessful examples, in your opinion:
- Overloaded posters with too much text and photos
- Cheap clipart or standard fonts
- Excessive darkness or cold tones that do not evoke festive emotions
What should be avoided in the design development?
- Low-quality stock images
- Cheap, common fonts
In what format should the source files be provided?
- PSD / AI in layers
- PDF for printing (300 dpi, CMYK, with bleed)
- JPG/PNG for web
- Versions for Instagram / Facebook
Any additional information you consider important:
- The project starts immediately, ready to promptly approve edits
- Evaluation is not just about “beauty,” but ability to convey the mood of the circus show for families with children
Previous poster layout:
https://drive.google.com/drive/folders/1kmF6iNbbTrMCsXTDVMV4xnJ-F6Yuw0hs?usp=sharing
Technical task (TT) for updating the poster “Kings of Magic Save the New Year” to a new version titled “New Year Circus Festival of the Kings of Magic” with an emphasis on circus style:
🎯 Goal:
Update the existing poster (provided in layers/PSD) to promote a circus show-festival with a new positioning. Maintain the festive spirit but focus on circus, spectacle, fun, and family format.
🆕 New show name:
New Year Circus Festival of the Kings of Magic
🔧 Main design tasks:
🔁 1. Replace the show name
Replace the current name “Kings of Magic Save the New Year” 👉 with the new — “New Year Circus Festival of the Kings of Magic”.
Divide the name into two levels, emphasizing “Circus Festival”.
🎪 2. Add circus elements
Visually indicate that this is a circus show. Suggested elements:
Arena or circus dome (as background or under the hero).
Circus decorations: ropes, aerial hoops, stage with spotlights.
Artists in clown, acrobat, juggler, magician styles (silhouettes or background).
Circus fires or garlands, styled “big top”.
Add fun elements — confetti, glitter, flying balloons, etc.
🎨 3. Composition correction
Possibly reduce the central portrait of Ded Moroz to add more space for circus scenes.
Move illusionist figures slightly lower or make them part of the arena composition.
Keep bright, vivid colors but enhance accents of red, gold, blue — circus colors.
📝 4. Update text
Add/leave space for important additional information
📦 Work format:
The work is based on the existing layout (layers PSD/AI).
Save partner, organizer, ticket operator logos, update logos/dates if needed.
Prepare the finished poster in A3 / A1 format for printing and web version (for social media, websites).
🎨 Style preferences:
More fairy-tale, bright, light.
Focus on children and families.
Feel of circus magic, not just magic tricks.
Avoid overload — main goal is to convey the spirit of celebration and circus.
