Company name: Arctica Foods
Company activity: Import and wholesale of food products
Product / service description: Frozen food products
Distribution channels and sales geography: USA
Target audience profile: Retail chains and independent retail outlets
What elements should the logo consist of? From the corporate writing and graphic element
What word or phrase will be used in the logo: Arctica Foods
Should the logo be bilingual or trilingual? Only in English
If the company has a slogan or tagline that needs to be added to the logo? No.
What should be depicted in the logo? There is an element (snow peak/iceberg) that is already used. It can be used as an element, but it is not mandatory.
Is the logo being created for the first time or has it existed before and is now being recreated (rebranding)? (in case of rebranding, add an image of the current logo) The logo is being created for the first time
Please indicate if it is necessary to maintain continuity of the logo (the new logo recognizes features of the previous one). See attachment, but it is not mandatory.
Are there basic colors or a preferred color scheme? The logo is preferably in two versions: 1.monochrome and 2.full color
What should the logo be like?
- simple, concise
- minimalistic
- single-colored
- image-based, status-oriented
- dynamic
- modern
- abstract
Are there any undesirable elements to use in the logo? Snowflakes and other worn-out and clichéd elements associated with cold or the Arctic. Fresh ideas and creativity are desired.
In what format do you want to receive the source material? Vector.
