Company Name: EURO5
Company Activity: Trading and importing fuel. Management and development of a network of gas stations.
Description of Products/Services:
— wholesale and retail fuel supplies
— contracts for B2B clients (logistics, agriculture, industry)
— ensuring stable volumes and quality control
— fuel infrastructure through the gas station network
Distribution Channels and Sales Geography:
— own gas station network
— direct contracts with businesses
— regions: Kyiv, Kirovohrad, Odesa, Mykolaiv regions
— scaling across Ukraine
Target Audience Profile:
— business owners and managers (logistics companies, agricultural sector)
— corporate clients with regular fuel consumption
— retail clients of the gas station network
Current or Potential Positioning:
The energy of smart choice. Balance of price, quality, and reliability in every solution.
Closest Competitors:
KLO, BRSM, Ukrnafta, AMIC
Main Competitive Advantages of the Company/Product/Service:
— competitive price with stable quality
— flexibility and speed of decision-making
— supply control and reliability
— rapid scaling of the network
Promoted Object (company, product category, product, service), its description:
EURO5 — a Ukrainian trader and importer of fuel, operator of fuel infrastructure through its own gas station network. Works with B2B and B2C segments.
Competitive Advantages (properties/characteristics being advertised) of the promoted object:
— stable supplies
— quality control
— competitive price
— flexibility and speed of decisions
— reliability in long-term contracts
What should be depicted on the billboard?
— EURO5 logo
— short message (1 key phrase)
— visual metaphor of the system/movement/flow (lines, routes, infrastructure)
— no photos of people or “scenes”
In what style should the design be executed (remove unnecessary points)?
✔ strict
✔ dynamic
✔ abstract
✔ minimalist
✔ infrastructural
Should there be any time limitation (promotion) on the billboard?
No
Do you have a corporate style, logo (attach)?
Yes, used according to the EURO5 brand book
Color: According to the EURO5 brand book + graphite PANTONE - 426C
Are there any mandatory graphic or text elements (specify which and attach in tiff, gif, ai, eps, cdr, jpg or other format)?
— logo
— slogan: “The energy of smart choice” (if necessary, not mandatory)
— website: euro5.ua
Where will the billboard be placed (adjacent objects)?
— business conferences
— industry events (fuel market and agro-industrial)
— indoor with high concentration of B2B audience
Please provide any additional information you consider important.
Adapt the design to 2 banner options:
Option 1 UA: file attached “Baner 2”
Option 2 ENG:
Specifications for printing Texwall (100×200 cm)
— Format: TIFF, CMYK, 72 dpi
— Size: 2015 × 1010 mm (1:1)
— Safe margins: min. 50 mm from edges
— Black: C50 M50 Y50 K100
— File: flattened, without layers and transparencies
— Compression: LZW
The image must be in actual size.
File Format and Color
- Final files: TIFF
- Color model: CMYK
- Resolution: 72 dpi
Layout Sizes
- 2015 mm (height) × 1010 mm (width)
- Layout is done in actual scale (1:1)
Margins (safe areas)
- All important text and graphic elements —
not closer than 50 mm from the edge
Double-sided printing (if applicable)
- Each side — separate file
Black Color
- Use composite black:
C: 50% / M: 50% / Y: 50% / K: 100%
File Preparation
- The file must be flattened
- No layers and transparencies
Compression
- When saving TIFF — enable LZW compression
Important
- Do not scale the layout when exporting
- All elements must be finalized and ready for printing
Goal
Provide a fully print-ready file that requires no additional edits before production
