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Company Name: FURI COOLY


Company Activity: Ice cream and frozen fruit production


Product/Service Description: Ice cream made from whole natural fruits


Target Audience Profile: Any ice cream consumer, without any restrictions. However, the design is aimed at young people.


Sales Regions: Worldwide.


List the nearest competitors: Frutzie (in the photos below)


Describe the main competitive advantages: Unique product.


Product Description: Unique product - ice cream made from whole natural fruit.


Brand Name on the Product: FURI COOLY


Price Segment: $2-3


Duration of Product Presence in the Market: New


Advantages of Our Product: Unique product.


What are the benefits of purchasing the product? This ice cream consists of 100% whole natural fruit. It retains all the taste and beneficial qualities of fresh fruit.


Is the packaging being created for the first time or do you have an existing option? For the first time.


List the formats of packaging on which the design concept will subsequently be distributed: In the first stage: 1. Ice cream on a stick 2. Ice cream in a cup (inside several pieces of ice cream on a stick).


Formulate the main task of the packaging design: Create a beautiful bright packaging, incorporating the main elements specified in the attachment. (more details in "attachment", below)


Style in which the packaging should be executed: Bright, youthful


Base Colors: Yellow, the base color changes depending on the flavor.


What information must be included on the front of the packaging? Information block (1) Name in two languages English + Japanese (2), Information block (3), calorie content (4), indication that the ice cream is made from natural whole fruit (100% natural whole fruit) (5), description (6)


Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)? No


In what format do you want to receive the source material? raster + psd (multi-layer) + jpg + png


ATTACHMENT (IMPORTANT!!!):

File descriptions:

002 - this is the main idea, in principle, this design is liked, it can be executed in a similar way, but it is not necessary; if you offer something more interesting, it will even be a plus. However, the position of the elements and ice cream should preferably be chosen exactly as in this example. Description of elements:

1. Information block at the top (fill in the fish)

2. Name, position, direction, and fonts at your discretion, it needs to be in two languages, the main language can be English FURI COOLY (it will change) and the additional Japanese, which is constant, preliminarily it is フリクーリ (the correct spelling is being clarified). Attention, Japanese plays a decorative role, special attention should be paid to this.

3. Information block (fish)

4. Calorie content.

5. Advantage: 100% natural whole fruit

6. Description.


003 - the ice cream itself, the shape and the "stick" may change slightly

005 - ice cream for the "cup", it will have several ice creams (3-4), the stick may be different (standard)

007 - Plastic "cup" (only for understanding the shape, do not look at the design)

008-009 - sizes of the cup and label

010-011 - sizes of the label for ice cream on a stick

013-014 - competitor products. Their packaging design is not liked, but the shape of the ice cream (contents will be the same).


Types of ice cream and labels:

On a stick: mango (googled as "yellow mango", other is not our option), mango in chocolate, durian (googled as is), pineapple.

In a cup: all the same + mango and pineapple mix + mango, pineapple, durian mix


To complete the task, it is necessary to make mango on a stick and in a cup, all additional options + 1000 hryvnias. If you do this right away, it will be a plus.

Clipart collage (images for presentation on the website) + 500 hryvnias. If you do this right away, it will be a plus.


Ideas and creativity are welcome!
Updates
Update #1

Good day to everyone! I express my immense gratitude to all for participating in our competition.

Many interesting and worthy works, but I want to note that unfortunately, no one was able to emphasize that our ice cream is unusual, it is natural fruit, not the fruit ice that fills all the stores. These are completely different products and price segments.

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8 May 2016, 0:42
Update #2

Good day to everyone and happy holidays, dear friends!


1. There are many worthy options, we will likely take them into account as well, even if they do not win in this case, as we are planning labels for several countries and they may be different. Therefore, if the work is good, and it does not win the contest, we will still use it in the future.


2. An important point about mango. As I mentioned in the assignment, the mango should be yellow (yellow or Thai mango), red is a completely different variety, taste, etc., we do not have such ones. There is a fundamental difference in varieties.

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10 May 2016, 0:15
Update #3

Good day to everyone and thank you for participating!

We will determine the winners through voting among our partners. Please await the decision.

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11 May 2016, 13:07
Applications10