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Company name: brand name "Odesa" with one "s" as registered trademark.


Company activity: Alcoholic products


Product/service description: cognac


Target audience portrait: people aged 18 and older, middle and high income level


Sales regions: Ukraine


List nearest competitors: any cognac products in the mid-price segment


Describe main competitive advantages: unlike competitors, we sell not a beautiful label, but a quality product, a unique registered name "Odesa", pleasant price.


Product description: a product in the mid-price category of cognacs, should appeal both as a gift and for everyday use, the product should be symbolic of the name.


Brand name on the product: "Odesa"


Price segment: 200-250 UAH


Duration of product presence in the market: new


Advantages of our product: price = quality, well-suited as souvenir products for gifts.


What benefits come from purchasing the product?
Receiving a good product for a low price.


Is the packaging being created for the first time or do you have an existing option?
For the first time


List the formats of packaging on which the design concept will subsequently be applied:
Bottle, sizes and drawings of the bottle are attached.


Formulate the main task of the packaging design:
Attract the buyer, be not flashy, well represent information about the product, present the product as elite.


Style in which the packaging should be executed:


Basic colors:
The label should be made in: gold, white, and gray colors, the application of the label will be foil stamping, in this color scheme the cognac in the bottle will look excellent.


What information must be included on the front of the packaging?

This is the name - Odesa

Luxury, cognac of Ukraine aged 3 years, volume 0.5 L, alcohol content 40%
Manufacturer: Odesa, LLC "Dzherylo"

The manufacturer can be omitted from the front if it harms the idea, or conversely, think of a way to present it beautifully.





Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)?


In what format do you want to receive the source material?

Vector

Detailed information can be obtained from the attached doc file.

Applications5