Анастасия профессиональный дизайнер! И очень хороший человек! Очень много правок вносили и перепробывали варианты, конкурс закрываем но работаем дальше до результата!
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Purpose of developing the label:
New product with a well-known name
Product description for which the label development is required:
Vodka in a glass bottle with a volume of 0.5 liters
Distribution channels and sales geography:
All channels;
Geographically: Odessa and the Odessa region
Target audience portrait:
Any person drinking mid-range vodka.
Main competitive advantages of the company/product:
Quality filling.
Brand name on the product:
"Odessa Lux"
Product price segment:
Medium
Formulate the main task of the label design:
Attract attention with its uniqueness, generate interest, stand out on the shelf.
Style in which the label should be executed:
Style of Gray Goose vodka, repeating the chemical frosting of the bottle, with a transparent area.
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?
Text mandatory on the front of the bottle:
Alcohol content
40%
Odessa Lux
Vodka
Manufacturer and address of production facilities: LLC «NVP «Hetman»,
Ukraine, 79024, Lviv, Volynska St. 10a,
tel.: (032) 240-75-09. EDRPOU 31804036. DSTU 4256:2003
Volume
0.5 dm3 (dm3)
In what format do you want to receive the source material?
In vector format.
Note:
The task is to create a bottle design for vodka, there is a preliminary idea.
The bottle can undergo chemical frosting, with a transparent part in the shape of a seagull, as well as decoration application.
When the idea arose, we were inspired by the Gray Goose vodka bottle.
 |  |
In the approximate picture, it can be seen that «Goose» is the un-frosted transparent part, and through it, the decoration on the back of the bottle is visible; this technique will be used. Instead of "Goose", there will be "Seagull", you can take the shape of a seagull from the attached cognac layout. The seagull is transparent. The rest of the bottle design is up to you, color and font selection. One option could be to try applying our inscription from the cognac «Odessa Lux» but not in gold, of course.
On the back decoration, you can depict the sea with a lighthouse, or a panorama of the Odessa port, beach with flying seagulls (priority). The back decoration should be artistic, not just a photo.
Regarding the text on the front.
Name: «Odessa Lux» - you can use our inscription, you can experiment with fonts. Our inscription can be extracted from the cognac label layout that I will attach.
Below are the mandatory informational inscriptions:
Technical inscriptions:
Alcohol content
| Odessa Lux Vodka | Volume
|
Manufacturer and address of production facilities: LLC «NVP «Hetman», Ukraine, 79024, Lviv, Volynska St. 10a, tel.: (032) 240-75-09. EDRPOU 31804036. DSTU 4256:2003 | ||
Mandatory requirements for the layout!
Do not use more than 6 colors.
Line thickness of at least 0.05mm
Design is circular.
Thermo sleeve (also known as thermal cap).
I cannot contact the manufacturer for size clarification yet; in the example picture, it can be depicted approximately.
It is approximately the same size as that of Gray Goose.
The same color as in the example, displaying white seagulls in the background, one above the other in a circle, so that centering is not needed during pouring.
Update #1
The mandatory text on the front of the bottle should take up a little space at the bottom, and it should not be emphasized. Here is an example of such an inscription.
Regarding flags, coats of arms, state symbols.
Without coordination with the city (within the law), we do not have the right to use coats of arms, flags, architectural monuments, registered trademarks by the city council.
Therefore, we cannot use Duke de Richelieu, the coat of arms of Odessa, etc. Or we can encrypt this matter heavily =)
3 December 2019, 15:50
Update #2
The process of making the label goes as follows:
The chemical frosting of the bottle is performed, excluding the window in the design.
After frosting, decoration is applied to the bottle, which includes all the drawings and texts on the frosted surface, excluding the transparent window.
How does the effect of the window and background occur? The background is applied to the back of the bottle and shines through.
I will try to convey how this works in the video.
3 December 2019, 16:23
