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Dear freelancer, as part of the competition to select a winner, it is necessary to develop packaging design for Brazil coffee!😃 The winner of the competition will additionally develop a similar design for 4 more countries.


Product description for which the packaging is being developed: natural coffee beans, produced in Germany


Company name: Coffesta


Company activity: sale of coffee beans 


Product category description:  a total of 5 types of coffee beans, packaging 1 kg. 

1. Brazil 100% Arabica, strength 2 out of 5, roast 2 out of 3

2. India 50% Robusta, 50% Arabica, strength 3 out of 5, roast 2 out of 3

3. Mexico 60% Robusta, 40% Arabica, strength 4 out of 5, roast 2 out of 3

4. Ethiopia 20% Robusta, 80% Arabica, strength 2 out of 5, roast 2 out of 3

5. Costa Rica 40% Robusta, 60% Arabica, strength 3 out of 5, roast 1 out of 3


Distribution channels and sales geography:  coffee shops, cafes, mini retail points with coffee machines, website, marketplaces - olx, prom, amazon


Target audience portrait: owners/directors of small and medium-sized businesses in the food sector, for whom a low price combined with product quality is important, so that the end customer returns to them. It is also important to reduce coffee consumption - this is possible with the right roasting, when the beans are not over-dried.


Existing or proposed positioning: a professional product for business with excellent taste qualities.


Closest competitors: Zhockey, Jardin, Fort, Ricco coffee


Main competitive advantages of the company: 

1. Discount system

2. Comprehensive offer of everything necessary for cafes - coffee, cups, sugar sticks, etc.

3. Free delivery for bulk orders


Brand name on the packaging: Coffesta Professional


Product price segment: 150-200 UAH


Duration of product presence in the market: indefinite


Advantages of the promoted product:

1. Rich universal taste

2. Eco-friendliness

3. Antioxidant properties - health benefits

4. Special foil packaging with a valve - preserves aroma and freshness.

5. Complete information about the product - country, strength, roast, blend


What benefits does the buyer get from purchasing the product?

1. Coffee for business - roasting for coffee machines, universal taste (liked by a large number of retail customers)

2. Proper roasting that preserves taste, not over-drying the beans, which allows reducing coffee consumption!

3. Special foil packaging with a valve - preserves aroma and freshness.


Is the packaging being created for the first time or is there an existing option? being created for the first time.


Formulate the main task of the packaging design: 

The packaging design should be informative. It should convey that the client is ordering a professional product - evoke trust. It is desirable to make the back side of the packaging informative as well, as not all information may fit on the front side. The client should quickly distinguish between the types of coffee (described above) - this can be achieved through color and associations with the countries of origin of the beans.


Style in which the packaging should be executed: modern style that evokes emotions. 


Basic colors: I will consider your options. My vision - the main color is achromatic, most likely white. Each country will have its own color - Brazil - soft light green (the country is famous for its forests - also called the lungs of the planet), Ethiopia - soft orange (African sunset), Mexico - red (desert, fiery temperament of the locals), Costa Rica - turquoise (washed by two oceans), India - purple (exotic). 


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Specify the placement on the packaging?

- Each country corresponds to a local animal (possibly stylized, possibly with a cup of coffee), which is depicted on the colored part of the packaging:

1. Brazil - monkey

2. India - elephant

3. Mexico - lizard

4. Ethiopia - giraffe

5. Costa Rica - coati (tail raised up)

- coffee blend - robusta/arabica

- roast - need to come up with symbolism

- strength - need to come up with symbolism

- eco-marker indicating the eco-friendliness of the product

- light inscription around the valve on the packaging - "save aroma" - the valve is round, located at the top of the packaging.

- weight - 1kg

- possibly indicate that the coffee is in beans, if it does not overload the design (coffee beans - кофейные зерна)

- production Germany - flag and/or "made in Germany"


In what format do you want to receive the source material? in vector.


Provide any additional information you consider important. 

- packaging design that I like - fig.1(1)-1(5)

- animals, examples of their dynamics (poses), realistic images are not needed - fig.2(1), 2(2)

- graphic representation of coffee strength and roast level, as an option - fig. 3 (lower left corner)

- special preference will be given to the candidate who offers an informative back side of the packaging, the text will be developed according to the design - examples - fig.4(1),4(2)
Updates
Update #1

Hello! I am responding to the frequently asked question regarding the packaging dimensions. Height - 300mm, width of the front part - 130mm, width of the side part - 70mm. See the overall view below.image

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7 February 2019, 12:56
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