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For which product is the packaging to be developed?
A line of delicious "cold" chocolates with flavors of various alcoholic cocktails. Ice Chocolate – prepared with cold milk.
Natural ingredients. Contains no vegetable fats. No preservatives. No colorants.
Product description for which the packaging is being developed: chocolates in cardboard tubes, 200g
2 types:
1) Ice Chocolate Pina colada - instant chocolate with pina colada flavor
Ingredients: sugar, defatted cocoa powder, maltodextrin, lecithin, salt, anti-caking agent: silicon dioxide, pineapple flavoring, coconut flavoring.
2) Ice Chocolate Strawberry Mojitо - instant chocolate with strawberry mojito flavor
Ingredients: sugar, defatted cocoa powder, maltodextrin, lecithin, salt, anti-caking agent: silicon dioxide, mint flavoring, coconut flavoring.
Company name: Wonderful Drinks
Company's line of business: production of delicious chocolate drinks
Target audience profile: sweet lovers, aged 25-45.
Brand name on the packaging: TM Wonderful Drinks
Product price segment: mid plus
Is this packaging being created for the first time or is there an existing version? (please add an image of the existing packaging) first time
What is the main task of the packaging design: The packaging should attract attention. Stand out on the store shelf. Spark interest. Be appealing, evoke a desire to try the product. It should play on associations with alcoholic cocktails. Emphasize that the chocolates can be prepared with both cold and hot milk – possibly ice cubes, shaker. Highlight that this is a summer product.
Basic colors: Do not use colors that are traditionally associated with chocolate: black, brown. No yellow color.
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings. Indicate the placement of elements on the packaging)?
I see the text placement scheme as follows:
front side:
brand name
product name
back side:
weight 200g (g)
preparation image: 1-2 spoons per cup. mix well
ingredients
space for barcode
In what format would you like to receive the output material?
print-ready. EPS, AI, JPG, PNG.
Vector in Illustrator, raster in Photoshop by layers, text not outlined.
Please provide any additional information you consider important.
In addition to visualizing the front side, I also want to see how the back side is implemented – preparation image, etc. We will evaluate everything as a whole.
Example of our main line:
