Good afternoon. Due to the expansion of the company's activities, a rebranding/improvement of the existing logo is required for an additional format of the establishment. The chain of sushi/anti-sushi restaurants YAPOSHA is launching an additional format of establishments - something like an express cafe/sushi bar with takeout food and sushi delivery to homes. It is also planned to include baked goods and breakfasts in the menu. The tasks are as follows: a logo is needed that clearly shows that this is:
1. An establishment from the YAPOSHA restaurant chain
2. At the same time, this is not a classic restaurant; there needs to be a distinction in format, showing that this is an express establishment
3. To develop the originally laid concept of "sushi - anti-sushi," either by finding a synonym or by formulating the aforementioned slogan more clearly, which was initially meant to convey the concept of a variety of cuisines (Asia/Japan + Europe) because very few people understand what anti-sushi is. For most people, the association of anti-sushi with a European menu does not occur.
That is, it is necessary to refine the existing logos; you can add/change the slogan, but all the above points should be clearly reflected in it. Any corporate symbolism can be used. One option for the name of the new concept is "YAPOSHA Street"
YAPOSHA - A Russian chain of Japanese cuisine restaurants. www.yaposha.com
