What product needs packaging development?
It is necessary to develop a label for a wafer bar.
Company name:
TD "LOGINS"
Company's line of business:
manufacturer of sweets TM "LoginSmak"
Description of product/service categories:
glazed wafer bar. The line of bars is presented in two flavors - with a filling of hazelnut flavor and aroma and with a filling of condensed milk flavor and aroma.
Distribution channels and sales geography:
retail chains and network stores
Closest competitors:
the closest competitor is the bar TM "Favorito"
Brand name on the packaging:
TM "LoginSmak", product name on the front side "LOGINS". The technical name of the product and text will be attached in the appendix.
Product price segment:
medium
Duration of product presence in the market:
4-5 years
Advantages of the promoted product:
very crunchy, tasty, compared to competitors' analogs has an increased thickness (number of layers)
What benefits does the buyer get from purchasing the product?
the buyer receives pleasure and enjoyment from the taste of the bar
Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)
the packaging is being created for an existing product. That is, a rebranding is needed - to create a qualitatively new modern packaging. The previous option will be attached in the appendix.
Formulate the main task of the packaging design:
The packaging should be modern, understandable to the end consumer, not overloaded with unnecessary details. It should attract attention and distinguish our bar from competitors. Appetizing, encouraging purchase. MANDATORY CONDITION!!! - placement of the product image on the front part of the label, that is, the product image is an integral part of the design. The product image must closely match the actual appearance of the wafer bar and be drawn in vector, looking appetizing! A photo of the bar will be attached in the attachments.
Style in which the packaging should be executed:
modern, minimalist
Basic colors:
The logo in corporate colors (the logo is attached in the attachments), no further color restrictions are specified, we want to see different options from competitors.
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Specify the placement on the packaging?
MANDATORY CONDITION!!! - placement of the product image on the front part of the label, that is, the product image is an integral part of the design. Also, the product name "LOGINS" and the TM "LoginSmak" logo.
In what format do you want to receive the source material?
.ai, or .eps, pdf Also present the label on a mockup.
Provide any additional information you consider important.
A layout of the element placement and unfolding with dimensions will be attached in the attachments.
