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Good day.
We are a small craft brewery from Tbilisi (Pioneers of Georgian craft).
So far, we have only released our beer in kegs.
We decided to launch bottled versions as well.
Accordingly, we need to create labels for our beer; we brew a total of 9-10 varieties, of which 5 are permanent and several are experimental.

The main ones are:

  • Pils 
  • IPA Pekko 
  • APA 
  • Oatmeal stout
  • Irish red ale.


In rotation:

  • Pumpkin ale
  • Double IPA (most likely will become permanent)
  • Witbier
  • Cherry ale (seasonal)
  • Red IPA
  • Milkshake NEIPA

Initially, we will launch 2-3 varieties in bottles (IPA, Red Irish, and seasonal Pumpkin Ale)
At this stage, we only have a preliminary logo. 

Our page  www.facebook.com/geocraft... 


Contest task: develop one label (for example, for IPA beer), but consider how other varieties will differ, for example, a slight change in color.


Company name: Georgian Craft Brewery


Company activity: Craft brewery


Product / service category description: craft beer/kvas


Distribution channels and sales geography: Bars and stores/ At this stage, only Georgia


Closest competitors: Black Lion


Brand name on the product: currently NaturAle


Product price segment: medium


Duration of product presence in the market: 2 years


Is the label being created for the first time or do you want to update an existing one? (attach an image of the current label)

For the first time


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?

In the attached files are the current logo, photo, and bottle specification


Applications3