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Company Name:  Honeywood


Company Activity:  Wholesale and retail sale of food products


Description of Product/Service Categories:  Beekeeping products, dried fruits, jams, cereals, and more


Distribution Channels and Sales Geography:  Lviv, Medovyi Rai store


Target Audience Profile:  Everyone who loves healthy eating, various treats that are not harmful. Population aged 5 to 80 years


Existing or Expected Positioning:  We are simply the best company in our field with unique experience, and our recognition is just a matter of time.


Closest Competitors:  beehive, Pasika, Med'OK, Medovyi Shlyakh


Main Competitive Advantages of the Company:  20 years of direct work in beekeeping, about 20 years of selling beekeeping products, about 5 years of selling dried fruits, jams, cereals


Product Description for Which Label Development is Needed:  Honey of various varieties packaged in 0.1 ml, 0.2 ml, 0.25 ml, 0.46 ml, 1 l glass and 1 l plastic bucket, 3 l glass jar and 3 l plastic bucket, 5 l plastic bucket and 5 l plastic bottle, 10 l plastic buckets


What Brand Name Will Be Placed on the Product:  Honeywood, there is a created logo in vector


Product Price Segment:  from 40-1500 UAH


Duration of Product Presence in the Market:  Beekeeping products are constantly present in the market, the company Honeywood has been selling beekeeping products for about 20 years, specifically in the Medovyi Rai store for about 5 years


Advantages of Your Product: price, quality, presentation, good stock 


What Benefits Does the Buyer Get from Purchasing the Product?  health improvement, price accessibility, always natural products, the possibility of bulk purchase


Is the Label Being Created for the First Time or Do You Want to Update an Existing One (Add an Image of the Current Label)?  The label was once created by my brother of an old sample, I want to make a completely new label with my vision


If the Label is Being Developed for a Specific Packaging Format, Indicate the Label Sizes:  

Preliminary measurements made:

1. 1 l plastic - 7x7 cm;

2. 1 l glass - 7x7 cm;

3. Glass 0.460 ml - 6x6 cm;

4. Glass 0.2 and glass 0.25 ml - 3.8x3.8 cm;

5. I don't know what to come up with for 0.1 ml at all, very little space;

6. For 5 l and 10 l I will make measurements separately (approximately 15x10 cm)

We will work on the sizes additionally.


If a Label Template is Being Developed, Indicate Which Label Formats the Design Concept Will Apply To: I cannot answer definitively, the most popular 


What is the Main Task of the Label Design?  Wow, the main task of the label is for the customer to want to buy it even before trying the product, it must be a masterpiece. Brightness, balance of tones and colors, 


In What Style Should the Label Be Executed?  I will consider all options, I cannot determine a specific style myself, as it is difficult to say definitively which style will be better. "Green light" for creativity.


Basic Colors: yellow, blue, green, white, brown, red, etc. Bright colors, less dull (Rainbow). Perhaps consider a matte base


Are There Mandatory Graphic and Text Elements to Use (Photos, Texts, Licenses, Images, Drawings)? "Green light" for creativity in all directions, for me the main thing is the result.  


In What Form Would You Like to Receive the Output Material?  in an optimal format for printing, and for further work if necessary


Provide Any Additional Information You Consider Important. 

In this section, I will now describe what I imagine, how I see it:

1. Try the label shape in the form of a hexagon, like the honeycombs themselves;

2. Each type of plant has its own flower color, for example, buckwheat flowers are white, sunflower flowers are yellow, acacia flowers are white, etc. There will be about 10 varieties of honey;

3. Each label must contain a logo, forest, field, possibly hives, beekeeper near the hives, barcode, QR code, description, honey name, space for packaging date, company details, etc.

4. For example, the label: if we talk about buckwheat honey, then it has a forest as a planting and a blooming buckwheat field, at the top center I see the Honeywood logo, similarly if it is sunflower honey, then a field of blooming yellow sunflowers, if it is acacia or linden honey, then only the flowers remain on the trees, the field can bloom with various colors of small flowers, or just green grass;

5. Add a unique touch to each label, for example; somewhere a fly agaric, somewhere a ladybug, somewhere a bee, etc. 

I tried to describe approximately what is in my head.

This vision of mine is not a standard, it can be better, there can be another look or shape of the label, I will look at all options. Make this, make the label so that I myself go to my store, take out money, and happily buy the product with this label, and not another one 😉

6. I do not want templates of other labels, it must be individual work. Yes, something for orientation can be considered as a direction for implementing the idea;

7. You can add something or come up with something modern, I am for creativity, possibly 3D? hmmmm


Good luck and inspiration to you!!! I am looking forward to the work 😉
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