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A competition has been organized for naming what? the company


Type of activity of the company:  bread manufacturer for sale in stores, bakeries, and kiosks


Description of product/service categories:  bakery products without sweets. Mainly standard types of bread


Distribution channels and sales geography:  suburbs of Dnipro, all nearby settlements


Target audience portrait: 70% / 30% women / men. Buy bread every day. Average income. The main thing is taste and freshness.


Existing or proposed positioning: No, but something close to always fresh "close to your home" bread.


Main competitive advantages of the company:

always fresh bread at the outlet due to the close location of production, eco-friendly packaging.


What should be reflected in the name?

the homely mood of the product, always fresh due to the close location to settlements, stores. A necessary daily product. Should differ from all standard clichés: "bread maker", "baton", "dniprobreadcombinate", etc.


Is it allowed/welcome to tie the name to the surname/first name of the owner, geographical location, field of activity, or another keyword (please specify)?

Only to the field of activity or to the product — bread.


Language of writing: Russian priority


Number of words in the name: not important, but brevity is the sister of talent


Is trademark registration planned? not mandatory, but it would be better to have a name available for registration. 


Will a domain registration with the chosen name be conducted? Yes


Should the domain name exactly match the name in English letters? Not necessarily


In which domain zones is registration planned?

  • .ua
  • .com
  • .com.ua

flexibly. .com, .com.ua and other options can be explored.