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A competition has been organized for naming something

  • product


Description of product/service categories:  

Brand of electronic disposable cigarettes


Distribution channels and sales geography:  

Ukraine, Europe


Target audience portrait:  

Men, women aged 21-25, smokers, love to try new things, experiment


Existing or proposed positioning:  


For young people aged 21-25, smokers who love to try new things and experiment, the brand XXXXXXX (come up with a name) 

is a brand of disposable electronic cigarettes that offers a unique experience of enjoying the product, due to a rich selection of both standard and unique refreshing and aromatic flavors, offers reliability of the device and high quality of the mixture 


Brand idea - bright mood


Closest competitors:  

General competitive overview

https://rozetka.com.ua/elektronnie-sigarety-batareinie-mody-atomaizery/c4627066/tip-90310=odnorazovye-elektronnye-sigarety/



ELF BAR

https://www.elfbargermany.de/

SAB

https://www.sabpods.com/ua

snowplus

https://www.snowplustech.com/products/snowplus-go-3000

VEEBA

https://veeba.com.ua/

JUUL

https://www.juul.com/signin


Main competitive advantages of the company:  

High quality of the mixture and device, rich selection of refreshing, tasty, bright aromas


Is there a creative concept (what should the name mean)?  

NO


What should be reflected in the name 

  • modernity
  • innovation
  • uniqueness
  • creative approach
  • brightness, diversity, taste


Can the name be a neologism (new form)?  

New forms can be used, as well as unconventional spelling of letters, dashes, dots, etc. Not at the expense of readability


Language of writing:  

Latin script


Number of words in the name:  

One short monosyllabic or disyllabic word. It can mean nothing, be an acronym, but must be readable and sound rhythmic and be easy to pronounce. You can experiment with two words, but the majority of name options must be one word.


Is trademark registration planned?  

Yes


Will a domain registration with the chosen name be conducted?  

Yes


Must the domain name exactly match the name in English letters?  

No


In which domain zones is registration planned

  • .com
  • .ua
  • .com.ua


Are you considering the possibility of purchasing a premium domain? 

No


Please provide any additional information you consider important.  

Attached is a cloud of visual associations. On the first slide - desirable associations, the larger the picture and the closer it is to the center of the slide, the more closely the associations of this picture relate to the desired image of the brand.

On the second slide, close but undesirable associations. 
Applications1