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Brand naming competition for the company.

Task:

The brand name must not be existing brands or names of media personalities, etc.

  1. Name in Cyrillic.

  2. Name in Latin.

  3. Search for an available domain name for purchase on .com.ua, .com, .ru.

Products in the health, sports, hobby category.


Examples of products:

  • Anti-cellulite massage set.
  • Yoga and fitness products
  • Massage oils


Company's area of activity:


Comprehensive approach: Product + Information + Consultation in areas such as massage, yoga, physical therapy, nutrition, cosmetology.


Product description:


  • Products and product sets for massage, yoga, physical therapy, fitness.
  • Courses (online/offline) on massage, yoga, physical therapy, fitness, nutrition.
  • Consultations on massage, yoga, physical therapy, fitness, nutrition.

Distribution channels


Internet (Ukraine, Europe).


Is trademark registration planned? 


Yes.


Will a domain be registered with the chosen name?


Yes.



Preferred name


in Latin and Cyrillic (can be different).


What associations should be with the name?


The name should be associated with health, renewal, lifestyle change, high quality.


Desired number of words


1-3 (preferably 1-2, but not strictly)


Target audience


Women aged 25-50, with below average, average, average + income


Product positioning


More innovative than classic.


What is the advantage of the products/services/company over competitors?


Good quality, comprehensive approach, working with clients, unique sets, multifunctional use, contributes to health improvement, can be used at home.


What existing names do you like and why?


New Life - association with renewal, changing oneself; New Breath - new “breath of air”, again associated with changes;

The Art of Movement - “movement is life”, and we teach these movements.
Updates
Update #1

Dear competition participants. Please note that the winner will be selected from those who meet all the competition requirements. I remind you that there are 3 mandatory conditions: 1 - the name in Cyrillic, 2 - the name in Latin (they may not match), 3 - finding an available domain name for purchase in .com.ua, .com, .ru. (mandatory in all 3 zones). The most common mistakes when submitting competition entries now are: offering a name only in Latin or only in Cyrillic, offering a domain only in one domain zone (and choosing just any one zone).

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25 December 2020, 12:52