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Guys, we need to come up with a cool, creative, memorable name for the online school

About the school: we will teach people in 12 lessons how to "package themselves correctly" (write a resume, cover letter, set up a LinkedIn profile, take a business photo, work on their image), we will explain step by step how to search for a job, teach how to successfully pass an interview (make a self-presentation, prepare for the interview, share tips and life hacks from recruiters).


Distribution channels and sales geography: all Russian-speaking areas


Target audience portrait: 32-37 years old. People with good experience and skills, but who do not know how to present themselves correctly, who have the potential to get a better and higher-paying job after our training.


Here are some preliminary slogans or calls:

You are worth more than you think. And we will teach you how to convey this to a new employer

Do you work well but earn little? We will teach you how to fix this

Package yourself beautifully and sell for a high price

Do you work well? Get well paid!

Let the employer appreciate you properly


Closest competitors: none identified


Main competitive advantages of the company: we have developed an exclusively practical course, using life hacks from top recruiters, where all the essential information is gathered in one place. Students will have a clear step-by-step plan, methods for its implementation, communication with like-minded people in a closed group, a mentor to help and guide them in job searching and self-positioning. We sell transformation, not information. The results of our students are important to us.


What should be reflected in the name?

  • Modernity
  • Uniqueness
  • Creative approach


Is it allowed or encouraged to tie the name to the owner's surname/name, geographical location, field of activity, or another key word? 

No


Can the name be a neologism (new form)?

Yes


Which words and phrases are better not to use?

Dream job, 12 steps to, 12, success, dream job


Language of writing:

Russian or English, or a mix


Number of words: maximum 3


Is trademark registration planned? Yes


Will a domain registration with the chosen name be conducted? Yes


Should the domain name exactly match the name in English letters? Not sure


In which zones is registration planned?

  • .com
  • .ua
  • .ru