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Company's area of activity:

balzhik.com.ua - our old website, now we want to create a brand.

We are a small company that specializes in landscape design from project to implementation (turnkey). The most important thing is the idea; we create new concepts, not just greenery. We build caves, huge terraces, and strive to bring in modern and new trends. We work with quality and results in mind.



Product/service description: Landscape design, a full range of services. Waterfalls, caves, cable cars. We produce designer lighting fixtures and architectural elements.


Target audience portrait: Men and women, married couples, aged 30-50, officials and businessmen, modern successful people with a developed worldview.


List the nearest competitors: http://anturag.com.ua/ http://topiar.ua/

http://www.iws.ua/greenservices/greening http://www.sadovi.com.ua/ http://dekoland.com.ua/ http://landscaper.com.ua/


Describe the main competitive advantages: A good portfolio, only with photos of our projects, all work from project to implementation is done by us, mobility and flexibility, we work without weekends and holidays, we can easily come to the site at night, (private business, focused only on quality results, we work in different regions)

Experience in implementing incredible projects, modernity, globality, an author's approach, and author's supervision over the implementation of the project. All our clients come through word of mouth, which speaks of high quality, reliability, and success.

We are constantly published in landscape and construction magazines, developing through seminars with "world luminaries."


Sales regions: Ukraine and abroad. Focus on the Kyiv region.


Creative concept: The main thing is the idea. We consider the global idea of the garden (not mechanical greenery with thuja along the fence) to be the most important. Creating original, unique gardens for owners, with bold ideas but for living.


What should be reflected in the name? NOT banal names of trees and garden terms. Perhaps just a cool word;)

It should be easy to perceive audibly so that it can be dictated over the phone and used in audio advertising, allowing a person to enter it correctly and find our company.

Perhaps tie in some fictional character?


Language of writing? English, Russian, Ukrainian


Word count: A short name that is easy to pronounce, write on t-shirts. That could be associated with us. A cool, aggressive, modern name. Without banality and tenderness. A leading brand. Modern.


Additional information: We have a small team, people working only for themselves, all professionals, all equipment is our own, expensive) Young, active, cheerful, non-banal, we love the extraordinary, "not like everyone else."


Best regards (Lesha and Lena)

Updates
Update #1

The name may mean nothing. An abbreviation there, etc.


Nothing banal, about the names of plants, and the word green, etc... Read the project brief


For example, ELK, GAR10

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8 February 2016, 15:03