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Company Name:  

NEW BRAIN


Company Activity:  

Foreign Language School


Product/Service Description:  

Korean Language Courses


Distribution Channels and Sales Geography:  

Instagram, Google, Tiktok


Target Audience Profile:  

Girls aged 10 to 16 who are interested in k-pop and Korean dramas, as well as other age groups who are fascinated by this culture.


Existing or Likely Positioning:  

The largest Korean language school in Ukraine

MANDATORY! Desktop + mobile version!

The design of the mobile version is a priority, as over 80% of our users use mobile devices.


Additional information is detailed here:
https://docs.google.com/document/d/1zBpeHbEmj6baiWLbA8mytFwIAByFJoBYwYKU6BbxkJs/edit


After selecting the winner, we expect the final version to be refined, and if everything goes well, the winner will subsequently create similar landing pages for the rest of our languages (currently 7 more languages) for a separate fee.

We are also ready to answer any additional questions.
Updates
Update #1

ADDITION!
IMPORTANT!

It is fundamentally important that the landing page is tailored to K-pop and drama themes.
Preferably not on a white background, bright.
For example, popular K-pop bands
 BTS, Black Pink, EXO

For example, the song 

Singer Jungook and his song Standing next to you



Dramas:
While You Were Sleeping
Goblin
I Will Come Back When the Weather is Cozy
Strong Woman Do Bong-soon

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17 January 2024, 21:09
Update #2

IMPORTANT UPDATE!
At the request of the participants, the competition has been extended for another 2 days.

Today we walked with the focus group through the favorites and have the following conclusions:

1) do not try to make the landing page ONLY in corporate colors, none of such works appealed to the target audience
2) use bright, but not neon colors, DO NOT use dark, dull, or conversely, indistinct colors.
3) common MISTAKES:
- where the price block and what is included in the course - weak emphasis on the price, often not visible at all
- large gaps between blocks
- almost all color spectrum used

- block with the director's photo - take the main photo from Instagram, do not overthink

- in the block about the director (school) there is no screenshot from the main Instagram page of the director

- unreadable fonts, or blocks of text that merged into a solid


4) THE FOCUS GROUP LIKED:
- options they called "cute"
- bright, but not neon colors

- breaking the text into blocks that are convenient and easy to read

- fonts and font colors that are easy to read against the background

- good emphasis on call-to-action buttons for "FREE trial lesson"
- good emphasis on the price

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27 January 2024, 14:50
Update #3

We also forgot to mention that the target audience focus group positively evaluated and specifically WANTED that, especially!, idols were present on the first screen (they recommended such as stray kids, g idle, blackpink, twice) and other hints of "Korean-ness".
Works without "Korean" were received absolutely coldly.

P.S. images of idols can be processed through AI (for example DALL·E) to avoid copyright issues.

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27 January 2024, 15:23