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Task: create a logo for the BARGY snack bar brand.


BARGY = BAR (Snack Bar) + GY (ENERGY)


Whether it's a fruit bar, an energy bar, a protein bar, or a kids' bar — the concept for all BARGY bars is the same: a vegan product, no added sugar, no GMOs, no colorants — natural and healthy ingredients in the composition.


Clients: corporate office companies (mainly from the IT industry), grocery chains, pharmacies, gas stations, online stores, HORECA, sports goods chains, and others.


Several examples of existing brands:



https://www.clifbar.com


https://www.questnutrition.com/


https://www.rxbar.com/


https://www.gomacro.com/


www.GREENGY.com


www.kindsnacks.com

Updates
Update #1

I lean towards the idea that the Logo should consist of the letters of the brand name, in a minimalist style. 

The main consumers of the product: people leading a healthy lifestyle, aged 25-55, men / women / children. 

The logos of the brands QUEST NUTRITION, CLIF BAR, GREENGY - are the closest to the concept that we would like to see. 

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30 January 2022, 10:43