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Company Name: 


Readne


Type of Business Activity: 


online bookstore


Product/Service Description: 


books by Ukrainian and (less) foreign publishers about notable places in Ukraine, art, history, ethnography, cuisine, Ukrainian literature, as well as literature of other peoples of Ukraine


Distribution Channels and Sales Geography: 


online store website, Ukraine


Target Audience Profile: 


- individuals who need to buy a gift for a foreigner

- company representatives tasked with finding gifts for foreign partners, delegations (books about Ukraine in foreign languages) or for their employees (books about Ukraine in Ukrainian)

- everyone interested in traditions, history, cultural heritage, nature, art, tourist attractions, regional development of Ukraine. Since 2022, such people have increased

- those interested in history, architecture, interesting places in Kyiv

- independent travelers exploring Ukraine

- those involved in decorative and applied arts, sewing clothes with traditional elements, photoshoots in national style, etc.

- everyone who reads printed books by Ukrainian writers


Existing or Potential Positioning: 


Brand Mission

We are an online bookstore and an informational-educational project. Together with our readers, we explore Ukraine through books. We study Ukraine geographically, touristically, ethnographically, in terms of art, history, fiction, and more. We help to properly present our country abroad.


Closest Competitors: 


https://www.skyhorse.ua/

https://varto.kiev.ua/

https://www.rodovid.net/

https://udovik.com.ua/uk

https://www.book-on-demand.com.ua/product-category/po-vydavnytstvam/vydavnytstvo-mystetstvo

https://adef.com.ua/books/

https://korbush.com/shop

https://artalbums.com.ua/index.php?route=product/search&search=ukraine&limit=25

https://savchook.com/

https://yizhakultura.com/category/shop

https://www.osnovypublishing.com/category/all-products

https://brustury.com.ua/

https://rvv-kniga.com

https://www.facebook.com/profile.php?id=61566123252090


The listed sites are mainly suppliers who are also competitors because they sell their books retail. Almost all large and small bookstores are competitors because they sell these books as well.


Main Competitive Advantages of the Company/Product/Service: 


Specialization in the specified literature, the widest assortment.


What elements should the logo consist of? 


  • from a corporate name and a graphic element (but if there are ideas on how it would look better as a single element, not two, we accept)


What word or phrase will be used in the logo? 


Readne


Should the logo be bilingual or trilingual? 


No


Does the company have a slogan to add to the logo? 


Not adding here


What should be depicted in the logo? 


The word Readne (or READNE) and a graphic element that would be associated with the essence of the project (but if there are ideas on how it would look better as a single element, not two, we accept)


Is the logo being created for the first time or is it a rebranding of an existing one?


First time


Indicate if it is necessary to preserve the continuity of the previous logo (features of the previous one in the new logo): 


No


Are there preferred main colors? If yes, which colors do you prefer? 


At the discretion of the designer


What should the logo be like? 


Modern, stylish with traditional elements. It should be suitable for future submissions to Book Arsenal or other serious events and, of course, should be marketable and participate in marketing.


What brand do you consider successful in this category of goods or services, and why? 


Here is a mood board with screenshots of websites or social media of brands working in the traditional Ukrainian niche, whose identity we find good:


https://photos.app.goo.gl/BUH8hPdgBH9H7Q9P7


There are quite different logos. From simple, concise ones like the Rodovid publishing house, to more refined, complex ones like the Svarga brand. We would like to see various options from you as well.


Are there any undesirable elements for use in the logo? 


Should not be yellow-blue


In what format do you want to receive the source material? 


SVG, PNG (transparent background), AI, EPS


Any additional information you consider important: 


If we follow purely logical reasoning, the store name Readne hints at two concepts: “to read” and “native” (родне). Reading about the native. It would be logical to try to incorporate both ideas into the logo (or in the word or emblem), to include something related to books, reading, and something that hints at traditionally Ukrainian, “native”. But in a way that it doesn’t look too “blatant”, so it doesn’t turn out awkward.


On the other hand, many bookstore logos do not include anything related to books or reading. So perhaps our logo would look good without that, just something traditional. It would be good to create different options.


It is also possible to try combining Ukrainian tradition with geographical elements, something related to a map (perhaps plus reading, a book), since one of the main directions of the store is books about notable places in Ukraine, natural and architectural landmarks, tourism. Overall, the project’s activity is broadly related to discovering and exploring Ukraine as a territory on the map.


Here is a broader description of the project:

https://docs.google.com/document/d/1J7Pu1eV5rFUyLwWzfx5yv8_guxAkjIMrt4Ox0lUbnlQ/edit?usp=sharing


If necessary, I will answer all questions.
Updates
Update #1

UPD 05.05.2025


I would like participants to try to embody the following three ideas in the logo:


  1. Geographical research, travel. The best way to convey this idea is with a marker on the map

  2. Ukraine, Ukrainian tradition

  3. book, reading, bookmark, person reading a book, etc.


The first + second ideas are implemented in the graphic element of the Discover.ua logo. It is available in the mood board or on their website.


Remember - this applies to some participants who have already submitted works - a logo is still just a few strokes, a few successful lines, not drawing or assembling a large complex picture from ready-made elements with a map of Ukraine, fields, rivers, ears of grain, etc. Moreover, do not generate in Midjourney or other neural networks, do not waste time.


If it’s difficult, let’s try minimalism, similar to the graphic element of the Rodovid publishing house logo, which conveys the idea of Ukrainian tradition. It is available in the mood board or on their website or Facebook, Instagram. The graphic element here is fine, but the font of the name can be more interesting, not so simple, but not overly fancy either.

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5 May 2025, 13:44
Update #2

https://www.rodovid.net/ (if viewed from a computer, the graphic element is at the bottom in the footer of the site)

https://www.facebook.com/rodovidbooks

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5 May 2025, 14:12